Vice President, Demand Generation

Job Overview

We are looking for a VP, Global Demand Generation to own the full revenue marketing engine – driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization.

Key Responsibilities

• Own the global revenue marketing strategy and outcomes.
• Define and lead the end‑to‑end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities.
• Translate revenue targets into measurable demand plans, forecasts, and investment strategies.
• Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy.
• Drive accountability for pipeline creation, progression, and conversion across segments and regions.
• Lead and scale demand generation programs, including Field & Event Marketing, ABM, Integrated Campaigns, Paid Media & Digital, and Webinars & Virtual Programs.
• Own Marketing Operations and Analytics: Lead the marketing tech stack, data infrastructure, campaign execution, process optimization, measurement frameworks, attribution models, forecasting rigor, and ROI visibility.
• Operate with rigor and credibility: Inspect performance, optimize programs and spend based on impact and efficiency, and communicate pipeline health and forecasts to executive leadership.
• Build and lead a high‑performing global team: coach, clarify ownership and priorities, and set success metrics.

Qualifications

• 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles.
• Proven track record of owning pipeline in mid‑market and enterprise contexts.
• Deep experience across field marketing, ABM, integrated campaigns, and paid media.
• Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics.
• High credibility with Sales, Finance, and executive stakeholders; strong cross‑functional leadership.
• Ability to balance strategic thinking with operational excellence and execution.
• Demonstrated ability to invent creative programs that break through competitive noise.
• Experience leading and scaling high‑performing global teams.
• Clear, executive‑level communicator capable of simplifying complex tradeoffs.

Perks & Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, and a 401(k) plan
• Medical, dental, vision, and life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre‑tax commuter benefits
• Complete laptop workstation

The U.S. base salary range for this position at the start of employment is $252,000 – $315,000. Total compensation includes variable pay, equity, and benefits such as medical, dental, vision, and financial stipends.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, Iterable will also consider qualified applicants with arrest and conviction records.