Director of Analytics

*** MUST be in the tri-state area (NY/NJ/CT) and able to come into the office on a flexible hybrid schedule*** Director of Analytics Overview A rapidly growing omnichannel media agency focused on performance and growth marketing is seeking a Director of Analytics to join its team. This newly created leadership role will be responsible for delivering high-impact analytics and measurement solutions for clients, leading and developing a growing analytics team, and helping advance the agency’s proprietary technology and measurement capabilities. The Director will serve as a key leader within the Analytics Center of Excellence, partnering closely with Strategy, Client Solutions, and other cross-functional teams to ensure analytics and measurement directly support client business objectives. The ideal candidate combines deep media analytics expertise with strong leadership, technical, and client-facing skills . This person should have extensive experience across paid media channels, particularly performance media, and be comfortable translating sophisticated measurement methodologies into clear business recommendations. Key Responsibilities Lead the development and delivery of client-facing reporting, analytics, insights, and measurement solutions across multiple media channels. Partner with cross-functional teams to improve analytics processes, data integration, and measurement consistency across client portfolios. Translate complex analytical outputs—including attribution models, contribution analysis, forecasts, and scenario planning—into clear, actionable recommendations. Work closely with clients and internal teams to identify opportunities for optimization, measurement improvements, and additional analytics engagements. Develop project scopes and proposals that translate client business challenges into analytics and measurement solutions. Collaborate with Strategy, Client Solutions, and Centers of Excellence to ensure analytics supports broader business and media objectives. Manage, mentor, and develop the analytics team, providing both day-to-day leadership and long-term career development. Establish a culture centered around collaboration, continuous learning, accountability, and analytical excellence. Partner with senior analytics leadership to maintain, enhance, and evolve the agency's proprietary technology and data infrastructure. Help ensure analytics systems remain accurate, efficient, scalable, and aligned with evolving client and industry requirements. Support new business opportunities by presenting analytics capabilities, measurement approaches, and demonstrated business impact. Lead advanced measurement engagements, including Marketing Mix Modeling (MMM), incrementality testing, and unified measurement frameworks . Develop scalable measurement methodologies that can be consistently applied across clients and incorporated into technology platforms. Contribute to the agency's broader measurement strategy, point of view, and thought leadership. Required Skills & Expertise Strong understanding of performance marketing metrics, KPIs, attribution, ROI, and business outcomes, with the ability to communicate complex findings to non-technical stakeholders. Advanced proficiency with SQL and Python for data querying, preparation, analysis, and modeling. Experience with analytics, reporting, and visualization platforms such as Looker, Funnel, Snowflake , or similar technologies. Strong technical aptitude and experience managing, improving, or scaling sophisticated analytics and data environments. Hands-on experience developing and deploying Marketing Mix Models (MMM) , including adstock and saturation transformations, Ridge/Bayesian regression techniques, validation, and budget/scenario forecasting. Experience designing and interpreting incrementality testing , including geo experiments, holdout tests, matched-market approaches, and conversion lift studies. Understanding of multi-touch attribution (MTA) methodologies and their practical limitations across walled gardens and cross-channel media environments. Familiarity with causal inference methodologies such as synthetic control and difference-in-differences for media measurement. Experience with media measurement and analytics platforms such as Measured, Northbeam, Recast, Triple Whale, Prescient , or comparable solutions. Ability to critically assess measurement outputs and determine how they should inform broader media and business strategy. Qualifications 8–10+ years of experience in analytics, measurement, or a related discipline, ideally within the media or marketing ecosystem. Extensive experience analyzing media performance across digital, social, programmatic, television, and other paid media channels. Strong background in performance marketing and media measurement , with the ability to connect campaign-level data to business outcomes. 3+ years of experience managing and developing analytics professionals , with demonstrated success building high-performing teams. Excellent written and verbal communication skills, including experience presenting complex analysis to clients and senior stakeholders. Proven ability to lead, coach, motivate, and develop team members. Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. A proactive, solutions-oriented approach with the ability to identify opportunities and drive change. Strong understanding of media planning, buying, optimization, and measurement. Experience within a full-service media agency, performance marketing agency, consultancy, or similarly client-focused environment . Comfortable operating independently while maintaining a high degree of accountability. Strategic thinker who can balance long-term initiatives with immediate client and business needs. #J-18808-Ljbffr Search Max, Inc