Principal Product Marketing Manager

Role Description

We're looking for a Principal Product Marketing Manager to help drive how Drata brings products and capabilities to market. Drata's platform spans compliance automation, enterprise GRC, TPRM, trust center, and AI governance—a growing portfolio that requires coordinated, high-quality GTM execution across every launch.

This is a senior role, no direct reports, high autonomy, and high impact. You'll support and contribute to end-to-end GTM planning and execution, keeping Product, Marketing, Sales, CS, and leadership aligned. You'll help run the NPI process, contribute to the GTM communications cadence, and produce the launch assets that enable the field to sell and customers to succeed. If you do your best work as the person who connects all the dots and gets things across the finish line, this is the role.

What you'll do:

• Launch Execution & GTM Planning:
  • Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio.
  • Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work.
  • Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when.
  • Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication.
• NPI Process & Operational Rigor:
  • Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis.
  • Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates.
  • Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout.
  • Build and maintain templates, task structures, and documentation that improve consistency and speed over time.
• GTM Communications & Executive Visibility:
  • Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives.
  • Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels.
  • Surface launch risks, dependencies, and decisions early so leaders can act with confidence.
• Content, Assets & Field Enablement:
  • Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content.
  • Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications.
  • Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs.
• Cross-Functional Influence & Continuous Improvement:
  • Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality.
  • Move between strategy, execution, and communication without losing momentum.
  • Contribute to building a more repeatable, scalable launch discipline across the PMM team.

Qualifications

• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role.
• Proven track record executing complex product launches across multiple teams and functions.
• Strong ability to build structure in ambiguous environments and turn process into execution.
• Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders.
• Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes.
• Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously.
• Comfortable operating at both strategic and highly hands-on levels.
• Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred.

What Success Looks Like

• Major launches are better planned, better communicated, and better adopted across the business.
• GTM teams have clarity on what is launching, when, why it matters, and how to talk about it.
• Leadership has consistent visibility into launch status, risks, and next steps.
• The NPI process is running smoothly, with fewer surprises and faster execution.
• Core launch assets and communications are delivered with quality and speed.
• Cross-functional teams rely on you as the person who helps make launches happen.

Benefits

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, and tax-advantaged spending accounts.
• Family Support: Paid Parental Leave policy, access to Kindbody fertility and family-building benefits.
• Growth & Development: Generous annual stipends for both professional and personal development.
• Time Off & Flexibility: Flexible vacation policy, paid holidays, and other perks to recharge.