B2B Paid Media Manager, Corp Strategy & ABM

The Opportunity Join our B2B Paid Media team as a Sr. Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe's corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue. This role requires a strategic, account-focused outlook to manage multi‑channel programs across paid media, content syndication, and programmatic‑reaching priority accounts throughout the customer lifecycle. What you’ll Do Account Strategy & Demand Generation Own paid media strategy for corporate segments passionate about renewals and engagement. Collaborate with Sales and GTM teams to identify target accounts and set priorities. Convert business objectives into well‑defined, multi‑channel campaign strategies. ABM & Channel Execution Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic. Align messaging and targeting across channels to improve engagement Define channel roles across the funnel Sales Alignment & Impact Collaborate with Sales to coordinate campaigns according to account priorities. Support pipeline progression, expansion, and renewals Use feedback to refine targeting and improve performance Performance & Optimization Track campaign performance using important measures. Identify and act on optimization opportunities. Collaboration & Innovation Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations Lead testing across ABM strategies, messaging, and channels Stay current on ABM and demand generation trends What you need to succeed 7+ years in digital marketing with B2B demand generation or ABM experience. Demonstrated success in generating pipeline and revenue within intricate sales settings. Experience building and accomplishing ABM programs. Strong understanding of enterprise buying cycles. Ability to convert business objectives into marketing strategy. Strong collaboration skills, especially with Sales. Analytical approach with experience optimizing performance. Clear communication and presentation skills. Preferred Qualifications Experience in B2B SaaS or enterprise technology. Familiarity with programmatic and ABM platforms. Experience partnering with Sales on account strategy. Understanding of attribution and revenue measurement. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. #J-18808-Ljbffr Adobe Inc.