Head of Social Media Content

Role Description

Build and scale Alpaca Health's storytelling engine across every channel and audience. You will be responsible for creating compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters. Success means that Alpaca becomes one of the most trusted and recognizable voices in ABA, clinician entrepreneurship, and autism care.

What You’ll Do

• Content Creation
  • Own Alpaca's content strategy across video, social, web, email, and educational channels.
  • Create static social media content, graphics, carousels, and visual storytelling assets.
  • Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.
  • Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
  • Develop long-form video content including documentaries, case studies, interviews, and educational series.
• Educational Content
  • Develop webinars, workshops, and CEU content for providers and practice owners.
  • Work with clinical and operational teams to transform expertise into engaging educational experiences.
  • Create content that helps providers start, grow, and operate successful practices.
  • Build content libraries that continue generating value long after publication.
• Brand & Storytelling
  • Define and evolve Alpaca's voice, messaging, and storytelling framework.
  • Capture and share stories from providers, families, employees, and partners.
  • Ensure consistency across all public-facing communications.
  • Translate complex operational and clinical topics into clear, compelling narratives.
• Systems & Operations
  • Build scalable content production workflows using AI and automation.
  • Manage content calendars, publishing schedules, freelancers, agencies, and contractors.
  • Track content performance and continuously improve reach, engagement, and conversion.
  • Create systems that turn one piece of content into dozens of assets across channels.

Qualifications

• You are an experienced storyteller, with an emphasis on social.
• You understand narrative structure across all social content and know how to create content that captures attention and moves people to action.
• You are relentlessly hard-working.
• You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful.
• You've built content engines from scratch.
• You've experimented across formats, channels, and distribution strategies to figure out what works.
• You're equally comfortable leading and doing.
• You understand how content drives growth.
• You have exceptional editorial judgment.

Benefits

• Direct exposure to company-building at an early stage.
• Real ownership of critical initiatives from day one.
• The opportunity to materially impact families and clinicians.
• A fast learning curve that few roles can match.
• Strong compensation package.
• Competitive salary.
• Meaningful equity.
• Health benefits.
• Flexible PTO.
• Dinner when working late.