Business Development Specialist

Job Description

Business Development Specialist – Full-Time (Exempt)

GNCO, Inc. | Independence, OH

Reports To: Director of Business Development

Benefits: Health, Dental, Vision, 401(k), Paid Time Off

JOB SUMMARY

The Business Development Specialist (BDS) will identify target companies to which Fleet Team can provide value based on Business Development leadership input and marketing automation efforts, and help implement strategies to engage these targets. They will work in partnership with the Director of Business Development, Business Development Managers (BDM) and the Marketing team to engage potential leads and convert them to warm prospects through a variety of methods, including social media, email, phone, and in-person interactions. With your industry and product knowledge, you are the front line of Fleet Team’s business development efforts, campaigns, and content.

ESSENTIAL FUNCTIONS

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• Prospect and cultivate new leads through creative lead generation methods in addition to lead generation methods maintained by the Marketing team through Salesforce marketing automation platform.
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• Engage new business leads and prospects via social media interactions, email, phone, and in-person, with the goal of expanding knowledge of Fleet Team’s brand and connecting with key decision makers.
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• Manage business development pipeline activity and reporting within Salesforce, creating actionable intelligence for BDMs.
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• In conjunction with the Marketing team and Director of Business Development, support the creation of business development-focused content to position Fleet Team as a subject matter expert in managing mobile equipment assets and saving clients on their total cost of ownership.
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• Assist with drafting business plans, sales pitches, presentations, reference materials and scopes of work as requested by BDMs or Director of Business Development.
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• Exemplify Fleet Team’s Core Values in every client interaction.
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• In concert with colleagues and contractors, support promotion of the Fleet Team brand and products across multiple social media and digital platforms toward the immediate benefit of lead generation and long-term benefit of brand recognition and trust.
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• Demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff, and clients (from C-Suite to Operations).
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POSITION QUALIFICATIONS

EDUCATION

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• Bachelor’s in business management, sales, marketing or related field; Or equivalent experience that would justify an exception.
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EXPERIENCE

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• 1-3 years of B2B business development/sales and marketing experience.
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• Experience working with marketing partners and campaigns preferred.
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ADDITIONAL REQUIREMENTS

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• Friendly and personable demeanor.
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• Ability to build strong relationships with internal and external customers.
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• Foundational understanding of business principles and return on investment.
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• Excellent written and verbal communication skills.
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• Proficiency in Microsoft Office Suite.
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• Ability to work independently and to effectively prioritize demands and execute tasks.
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• Keen attention to detail.
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• Desire to establish and then meet or exceed measurable performance goals
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CULTURE & CORE VALUES

Fleet Team’s culture and values are an integral part of our success. All Fleet Team employees will promote and adhere to the core values of Fleet Team listed below:

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• Collaborative: Being team oriented, showing leadership, being helpful, and having a positive attitude.
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• Accountability: Independence, being self-sufficient, self-reliant, autonomous.
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• Enterprising: Showing initiative, resourcefulness, and leadership, having an innovative and energetic spirit, readiness to act, being self-motivated.
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• Ownership: Having the work ethic to do your job with the big picture in mind, client-focused, professionalism, ethics similar to an owner: a sense of belonging, responsibility, resilience, and personal involvement, strong desire to succeed.
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• Quality: Be prepared and do it right the first time. The quality of our work ensures client satisfaction, profitability, long-term partnerships – all vital to our growth.
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Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.