Digital Specialist
LOCKSOCKET INC
Job Description
Job Description
** We are looking for a highly creative and platform-savvy Digital Content Creator & Shopify Specialist to take our brand's online presence to the next level. In this role, you will be the driving force behind our visual identity—producing, editing, and contextualizing product photography and high-energy video content while managing our Shopify storefront.**
** The ideal candidate is a hybrid of a skilled video editor, a visual asset creator, and a digital marketer. Extensive experience with TikTok content creation and video editing is an absolute must for this position.**
** Key Responsibilities **
** Content Creation & Video Editing: Produce, shoot, and edit engaging short-form and long-form video content tailored for social media. **
** Digital Asset Management: Edit and style product photography; seamlessly place products into various lifestyle settings and environments to create high-converting visual assets. **
** Shopify Management: Handle website editing, backend updates, product listings, copy changes, and visual merchandising to ensure a seamless customer shopping experience. **
** Social Media Product Marketing: Plan and execute organic product marketing campaigns across TikTok, Instagram, Facebook, and YouTube to drive brand awareness and sales. **
** TikTok Growth: Stay ahead of the curve by identifying current trends, sounds, and formats on TikTok to create viral-worthy product content. **
** Required Skills & Qualifications **
** TikTok Expertise (Non-Negotiable): A proven track record of creating, editing, and growing audiences on TikTok with a deep understanding of its algorithm. **
** Advanced Video Editing: Proficiency with mobile and desktop video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) to create fast-paced, engaging content. **
** Visual Manipulation & Photography: Experience using photo editing software (e.g., Photoshop, Canva) to edit product images and place products realistically into different settings. **
** Shopify Proficiency: Hands-on experience navigating, editing, and updating products on the Shopify platform. **
** Multi-Channel Marketing: Solid understanding of how to optimize product marketing specifically for Instagram (Reels/Stories), Facebook, and YouTube (Shorts/Long-form). **
** Preferred Attributes **
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