Marketing Platform Specialist

The Marketing Platform Specialist is responsible for providing marketing technical expertise in support of day-to-day operations enabling successful execution of innovative marketing campaigns. This role is ONSITE in HOUSTON. Role Priorities / Responsibilities: Support day-to-day operations with technical marketing expertise. Work collaboratively with the Marketing VP and cross-functional teams to optimize the Marketing technology stack and integrations. Design and manage systems from first point of contact ads; to landing page and lead capture; to sales team enablement and prospect nurturing. Provide digital platform support, presentation design, brochure design, email campaigns, proposal design; to CRM setup, management, and support; to report on marketing effort success. Define and optimize end-to-end campaign processes from intake and planning to execution in Salesforce - building out landing pages, customer journeys, emails, dashboard, workflows, etc. Enable sales teams and operations by creating and managing inbound leads from introduction of the brand to post-sale. Maintain brand consistency. Be responsible for marketing automation execution, campaign management and reporting. Create end-to-end reporting across stages of the buyer’s journey. Identify, prioritize, and troubleshoot system integration issues by working within the Salesforce system with the help of the Salesforce Administrator and Director of Enterprise Systems Advise on campaign strategy from an operational perspective. Develop and refine persona and account targeting strategies for our database using analytics derived from site visitor and campaign engagements. Create system documentation for workflows and processes. Support the Marketing and Sales team through presentation design, brochure design, email campaigns, and proposal design. Qualifications and Education Requirements: Bachelor’s Degree HubSpot Certification Web Development Preferred Skills: HTML/CSS Salesforce CRM support eCommerce integration to include Amazon storefront and WooCommerce CMS administration (WordPress, HubSpot, Drupal Site Studio preferred) Adobe Creative Suite: PhotoShop, InDesign, Illustrator, Premier, AfterEffects Experience with latest iteration of Google Analytics (GA4), Google Ads, SEO and Campaign Management Detail on Responsibilities: Marketing Automation and Reporting: Architect and execute all marketing automation campaigns (i.e. email, in-app, and digital retargeting). Collaborate with the Marketing VP to make smarter decisions faster, optimizing the value of marketing activities by building, maintaining, and enhancing campaign reporting. Define, improve, and refine lead scoring and lead flow processes to ensure optimal flow through the funnel and a smooth hand-off to Sales. Compliance and Database Integrity: Ensure contact database integrity and compliance with GDPR/CAN-SPAM . Partner with IT and other internal stakeholders to maintain compliance best practices. Define and maintain best practices audience segmentation and database health to ensure high deliverability and accurate audience targeting. Oversee acquisition of lead list subscriptions and data appends. Best Practices Stewardship and Administration Oversight: Oversee our Marketing Cloud Next account within Salesforce, including settings, architecture, governance, and integrations. Act as a first point of escalation on technical issues for the Marketing tech stack, providing support and collaborating with internal teams to resolve. Partner with other internal stakeholders, such as Sales, Operations, Technical Support, to define, document, and maintain best practices workflows for other shared outreach platforms (Qualified chat bot, Salesforce lead gen forms). Create training documentation on marketing software tools as needed. Tech Stack Optimization: Stay current on marketing automation and technology trends. Perform Marketing tech stack audits and recommend configuration changes or additions to bridge any gaps between our capabilities and goals. Oversee the implementation and team training of new marketing tech solutions and/or integrations. Troubleshoot campaign issues based on intake from stakeholders. Maintain analytics reporting of campaign data and give regular updates to the Marketing VP, Executive Team, and Sales Leadership. Collaborate with key functional partners, including Marketing Creative Team, Director of Enterprise Data, COE, Sales, and HR as needed. Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, nurture campaigns, and other digital programs Bring expertise on StallionIS.com Personalization analytics to build audience personas. Database management and optimization: A high-quality, fully optimized lead and contact database Field-level segmentation for market penetration A highly efficient pipeline of lead capture, nurture, scoring, and handoff to sales Day-to-day administration and management of our marketing technology stack: Infrastructure/tech stack integration and optimization Create and manage all Qualified templates, assets, libraries, lists, flows, forms, landing pages, and reporting. Work with Sales Operations to manage integrations with Qualified and Salesforce for effective team monitoring Ensure effective integration and utilization of Google Analytics on the website and tracking with Salesforce Experience in measurement and reporting of marketing effectiveness: Evaluate campaigns to ensure maximum ROI and use data to drive decisions on the marketing mix, segmentation, customers, target audiences, and message effectiveness Analyze marketing performance including building reports and dashboards Measure, monitor, and optimize the revenue funnel from inquiry to MQL to SQL to closed opportunity #J-18808-Ljbffr