Sr. Brand Activations + Events Specialist

Role Description

Reporting to the Director of Brand Activation, the Sr. Brand Activation & Events Specialist will lead and support the planning, execution and oversight of Fanatics and Nike Brand events, activations, tradeshows, along with corporate sales meetings, in alignment with specified marketing strategy.

This position is responsible for taking the lead in collaborating with various cross-functional teams and partners to execute an effective event and trade show program. Responsibilities include the ownership of some and coordination of all elements of the program outlined including the following:

• Scheduling and planning
• Logistics and operations
• Budget reconciliation
• Development of displays and graphics
• Vendor and association relationship
• Supervision of the event staff and activities on site
• ROI and Metrics analysis

All ensuring Fanatics and Nike's presence at events and shows reflects a polished execution of brand standards and business unit objectives. Position requires ability to travel up to 50% of job based on event schedule. This position is based out of the Fanatics Tampa, FL office – remote employment may be considered for suitable candidate.

Company Description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.

Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, .

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset