Head of Portfolio Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description U.S. Bank is expanding its focus on co-branded credit card solutions and is seeking a strategic, collaborative individual to support the growth and optimization of our new Co-Brand Card portfolio. This role reports to the Cobrand Product Head and plays a key role in executing product, relationship, and technology strategies that drive customer acquisition, engagement, and retention. The ideal candidate will bring experience in payments, product management, and partner collaboration, with a strong understanding of co-brand dynamics, portfolio performance, and multi-channel marketing strategies. Key Responsibilities Support the development and execution of the Co-Brand Card strategy Manage the performance of the co-brand card portfolio, including growth, profitability, and customer engagement metrics Collaborate with internal teams and external partners to deliver differentiated card solutions Lead multi-channel marketing initiatives to drive acquisition, activation, and usage Manage product lifecycle activities including enhancements, pricing, and positioning Analyze market trends and customer insights to inform product innovation Partner with marketing, sales, and relationship teams to execute targeted campaigns Monitor portfolio performance and identify opportunities for optimization Ensure compliance with regulatory requirements and internal risk policies Contribute to cross-functional initiatives including platform migrations and digital enhancements Support vendor management and partner integration efforts Basic Qualifications: Bachelor’s degree or equivalent work experience 10+ years of experience in product management, payments, or financial services Experience working with co‑branded credit card programs or strategic partnerships Preferred Skills/Experience: Proven ability to manage and grow card portfolios including strong competency using data to identify trends and opportunities Experience with multi‑channel marketing strategies and campaign execution Strong understanding of customer segmentation and lifecycle marketing Excellent communication, analytical, and problem‑solving skills. Proven ability to influence without direct authority Experience building strong, trusted, high performance relationships with external partners Ability to work in a fast‑paced, matrixed environment MBA or advanced degree preferred Co‑brand product strategy and execution Portfolio management and performance optimization Multi‑channel marketing and campaign leadership Partner relationship management Financial and competitive analysis Customer experience and digital innovation Risk and compliance awareness Cross‑functional collaboration If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short‑term and long‑term disability Pregnancy disability and parental leave 401(k) and employer‑funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $170,255.00 - $200,300.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. #J-18808-Ljbffr Us Bank