Marketing Lead - DISH Go-to-Market

Job Description

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

Orchestrate integrated marketing initiatives that drive DISH TV business growth while navigating a rapidly shifting category. This role tackles the challenge of evolving market presence by developing strategic campaigns that engage high-value audiences and meet annual acquisition targets. Lead transformation efforts within the Go-To-Market team to ensure tactical execution aligns with long-term brand pillars and performance goals.

What Success Looks Like (Objectives)

• Deliver integrated full-funnel campaigns that consistently meet or exceed annual acquisition targets for the Video Services business

• Translate 3-year marketing strategies and content pillars into actionable tactical initiatives that enhance brand resonance across all channels

• Drive cross-functional alignment between digital, insights, analytics, and finance to ensure every campaign launch is backed by robust performance data

• Leverage AI-driven analytics tools to optimize message testing, image selection, and offer strategies for maximum conversion rates

• Streamline the creation of business briefs and initiative post-mortems to improve organizational agility and institutional knowledge

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring)

• Strategic analytical capabilities to interpret market data and translate complex insights into long-term growth opportunities

• Collaborative leadership skills that build trust across diverse functional groups and creative agencies to promote team enthusiasm

• Narrative storytelling expertise used to document comprehensive marketing plans and present strategic visions to senior leadership

• AI literacy to identify and apply emerging automation tools for improving marketing workflow efficiency and content optimization

• Resilient problem-solving abilities and a high capacity for managing complex projects within a fast-paced, evolving industry landscape

• Critical experience managing full-funnel marketing cycles from brand awareness through direct response and partner acquisition

Minimum Requirements

• Minimum Education: Bachelor’s Degree in Marketing, Business, Communications, or related field

• Minimum Experience: 2+ years of experience in Marketing

• Required Technical Skills:

  • Full-funnel campaign management (brand, digital, and direct response)

  • Cross-functional project coordination and stakeholder management

  • Marketing performance reporting and KPI analysis

Visa sponsorship not available for this role

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on ziprecruiter.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)