VP, Product Strategy-Technology Workflows

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Business

Technology Workflows is the largest business at ServiceNow – and its core. We build the products that run the technology estate— Service Management (Incident/Problem/Change), Operations Management (Discovery, Service Mapping, Event Management, etc.), the Configuration Management Database (CMDB), Asset Management, and Portfolio Management. Our customers use us to gain visibility of their technology estate, understand how it connects and performs, and act on it.

As AI moves from helping people work to acting on systems directly, the accuracy and reach of that picture becomes the limit on everything built above it. That puts the Technology Workflows business at the center of the company’s agentic strategy.

The Role

This is a senior individual contributor role and the strategy partner to the SVP of Technology Workflows and the General Managers and Product Leaders of each business unit. You will not run a product line directly, nor will not have a team reporting directly to you. Your work and impact come through the ability to partner and influence. You will decide what this business should believe about where its market is going, be the key identifier of technological shifts and trends, and understand the current and future competitive landscape. You will synthesize your findings with evidence and turn it into artifacts that help set long-term roadmap direction, budget allocations, staffing decisions, pricing, partnerships, and acquisitions. You will interact with the ServiceNow Ventures team to help identify and assess sectors and individual companies for investment, with the Corporate Development team to create M&A chess boards and evaluate acquisition targets, and with the Corporate Strategy team to develop ServiceNow’s overall strategic posture.

Key to this role is a understanding of both business and deep technical constructs. Technology Workflows is the most technical product group at ServiceNow and success in this role requires understanding how technical estates are run and the constantly changing stack used by practitioners.

If you want a defined product area and a team to build it, this is the wrong role. If you want to set the direction of a business at this scale without the machinery of owning it, few seats give you this much reach.

What you get to do in this role

• Own and defend the multi-year strategic position for Technology Workflows, and keep it current as the AI landscape moves. Produce the written arguments and pre-reads that leadership actually decides from.

• Set market sizing and category definition for the business, including where the current and future addressable market genuinely is rather than where the analyst taxonomy says it is.

• Shape pricing and packaging strategy across the portfolio, including the shift of consumption-based products toward outcome-based models, in partnership with product managers, pricing, finance, and the platform packaging teams.

• Own inorganic strategy for the business: source and evaluate acquisition, acquihire, and partnership candidates across the Technology Workflows portfolio. Form a technical point of view, convene product and engineering diligence, and hand corporate development and Technology Workflows leadership a recommendation with a thesis attached.

• Build and maintain the partner and ecosystem framework—which partners matter, why, and how each one fits—across multiple categories such as observability, endpoint, operational technology, and systems integrator relationships.

• Represent the business in executive and customer forums, including the CIO Product Advisory Council, the annual strategy cycle, and the twelve-month product roadmap review. Write the content, present it live, and carry the commitments it creates.

• Maintain the competitive picture for AI-native technology operations and surface how our own products and packaging must evolve with how the market is being sold.

• Partner across product leadership for service management, operations, configuration, asset management and portfolio management, plus Platform, AI, pricing, marketing, and analyst relations—with influence rather than authority.

To be successful in this role you have

• Strong analytical and presentation skills in deeply technical fields. An engineering degree with 10+ years of product leadership/product development experience and an MBA with 10+ years of business leadership and execution are assets.

• 15+ years in enterprise software with a focus on technical IT or production operations – or direct experience running technical estates, with significant time spent operating at or alongside the executive table

• Deep domain knowledge in how hardware and software is built, deployed, and run, and the tooling and tech stacks involved. You must be able to hold a technical conversation with a startup CTO and tell whether the architecture claim is real. You must be able to converse with customers and practitioners in their own vernacular and understand how they do their work and the ecosystem of tools they use to get it done.

• Experience with development and ownership of a strategic position that changed what a business did—not a deck that circulated, a decision that moved.

• Experience evaluating companies for acquisition, acquihire, or deep partnership, including forming an independent technical view and coordinating diligence across product and engineering.

• Strong commercial instincts across pricing, packaging, and market sizing

• Strong analytical skills and the willingness to challenge an analysis you were handed.

• Exceptional written communication. This role persuades senior leaders in prose and in pre-reads, often before ever presenting live.

• Executive presence with external audiences, including large enterprise CIOs and startup founders. You will be the most senior product voice in the room more often than not.

• Comfort operating without a team. You build coalitions, borrow capacity, and get outcomes through people who do not report to you.

• Experience integrating AI into work processes, strategic direction, or problem-solving. This may include using AI-powered tools, automating workflows, reviewing AI-influenced insights, or examining how AI changes your function or industry.

• A strong full-stack understanding of on-premise infrastructure, the public cloud, DevOps practices, how software is created/deployed/run, and the tooling and engineering practices along the way.

Nice to have

• Background spanning both the IT estate and the production/DevOps estate.

• Prior experience at, a close partnership with, or deep experience using tools like observability, DevOps and CI/CD pipelines, Agentic platforms, and public cloud.

• Venture, corporate development, or investment banking exposure alongside a product career.

Qualifications

To be successful in this role you have

• Strong analytical and presentation skills in deeply technical fields. An engineering degree with 10+ years of large-scale product leadership/product development experience and an MBA with 10+ years of business leadership and execution are assets.

• 15+ years in enterprise software with a focus on technical IT or production operations – or direct experience running technical estates, with significant time spent operating at or alongside the executive table

• Deep domain knowledge in how hardware and software is built, deployed, and run, and the tooling and tech stacks involved. You must be able to hold a technical conversation with a startup CTO and tell whether the architecture claim is real. You must be able to converse with customers and practitioners in their own vernacular and understand how they do their work and the ecosystem of tools they use to get it done.

• Experience with development and ownership of a strategic position that changed what a business did—not a deck that circulated, a decision that moved.

• Experience evaluating companies for acquisition, acquihire, or deep partnership, including forming an independent technical view and coordinating diligence across product and engineering.

• Strong commercial instincts across pricing, packaging, and market sizing

• Strong analytical skills and the willingness to challenge an analysis you were handed.

• Exceptional written communication. This role persuades senior leaders in prose and in pre-reads, often before ever presenting live.

• Executive presence with external audiences, including large enterprise CIOs and startup founders. You will be the most senior product voice in the room more often than not.

• Comfort operating without a team. You build coalitions, borrow capacity, and get outcomes through people who do not report to you.

• Experience integrating AI into work processes, strategic direction, or problem-solving. This may include using AI-powered tools, automating workflows, reviewing AI-influenced insights, or examining how AI changes your function or industry.

• A strong full-stack understanding of on-premise infrastructure, the public cloud, DevOps practices, how software is created/deployed/run, and the tooling and engineering practices along the way.

Nice to have

• Background spanning both the IT estate and the production/DevOps estate.

• Prior experience at, a close partnership with, or deep experience using tools like observability, DevOps and CI/CD pipelines, Agentic platforms, and public cloud.

• Venture, corporate development, or investment banking exposure alongside a product career.

For positions in this location, we offer a base pay of $291,500 - $495,600 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Employee Type: RegularRegion: AMS - North America and CanadaWork Persona: Flexible or Remote