Director, Acquisition

Job Title:

Director, Acquisition
About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.
About the Job:

We are hiring a strategic and results-driven Director, Acquisition to own media buying and deliver top-line revenue and margin targets, both overall and by product category. While you may do some day-to-day campaign management, your primary goal is to build the system and team that helps us scale efficiently. You will partner closely with the Director of Retention, who owns customer lifetime value (LTV)

The right leader will combine analytical rigor, media buying expertise, and strong leadership skills to manage and mentor a team of top performers.
What you'll be responsible for:

Performance & Growth

• Deliver on company growth goals in partnership with our Retention and Brand teams, aligning media investment with long-term profitability.
• Oversee a $100mm+ budget, shifting dollars between product categories (like Socks and Footwear) based on media efficiency and incrementality as well as inventory levels, and margin. You will actively manage our spending to combat rising customer acquisition costs.
• Partner closely with our Director of Retention to drive optimal CAC:LTV ratios.
• Comfort with rigorous testing across channels to drive incremental reach across key audiences.
• Experience scaling into new international markets.

Strategic Expertise & Process

• Evolve our reporting frameworks and 'early warning signs' so we can get ahead of performance issues. Set clear rules and guidelines that empower your team to run independently.
• Comfortable triangulating platform performance metrics, internal performance metrics and trends, and high level planning models (such as a Media Mix Model) to manage/validate performance and guide decision making.
• Lead the team's shift to automated, AI-driven tools. Make AI a core part of how we work to help the team spend their team on highest-value work and unlock new ways to drive revenue.
• Proactively identify operational bottlenecks and build permanent, scalable systems to solve them.

Team Leadership & Cross-functional Collaboration

• Build strong, repeatable processes to scale a growing team of media buyers.
• Provide honest, direct coaching with clear 30/60/90-day goals.
• Manage a transition plan with an external media buying consultantSet clear goals and working processes with the Brand, Creative, Merchandising, Planning and Site Merchandising teams.
• Collaborate with our D&A, Digital Product, and Site Merchandising teams on testing opportunities and marketing amplification strategies.
• Strong track record of actively managing and maintaining strong relationships with agency partners and external vendors.

What we'll love about you:

• Ability to establish clear working processes with Brand, Creative, and Merchandising. You ground your strategic decisions in hard data and qualitative insights, and clearly communicate business realities.
• A genuine passion for coaching, grounded in clear, direct-to-outcome goals (e.g., 30/60/90-day plans) to empower your team to run independently with documented, repeatable systems and frameworks
• A balance of genuine joy and curiosity for what's possible in marketing, paired with the pragmatism to hold the reality of the business and manage through challenges.
• Strong written and verbal communication skills
• A team player who is willing and happy to help
• Belief in our mission and understand the importance of giving-back
• Inquisitive, love to learn, embrace failure, and never give up
• Comfortable working in an open office environment while staying focused

What you'll love about us:

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you'll bring:

• 8-10+ years of performance marketing experience, specifically scaling teams and revenue engines in high-growth environments across digital and offline channels.
• Experience managing $100mm+ budgets as a portfolio across channels. You excel at shifting dollars between channels and product categories (e.g., Socks vs. Footwear) based on profit margins, inventory levels, and business costs.
• Data-driven, with a proven ability to build backward-looking dashboards and forward-looking 'early warning signs' to get ahead of shifts in performance.

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $190,000 and $215,000/year . However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to View email address on click.appcast.io Only requests related to accommodations will be responded to.