Vice President, National Video Investment (Integrated)

Company description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

Overview:

Negotiate, purchase, maintain, and steward National Video media buys with additional oversight on holistic media investments. Management of client and investment team.

Responsibilities

Role Objectives:

Responsible for driving national video investment strategy, stewardship, and marketplace performance. This role combines strategic leadership, deep marketplace expertise, and people management to deliver best‑in‑class investment outcomes across traditional and digital channels, with focus on linear TV, streaming, and advanced video:

• Oversee, train and mentor an integrated investment team

• Negotiate and purchase National Video scatter/upfront activity

• Lead Upfront strategy, negotiations, and allocations and educate clients on marketplace updates

• Advise on non-video investment deals including digital, biddable, content, audio and more

• Steward annual audit and savings delivery commitments

• Maintain and share current knowledge of marketplace conditions through network meetings and trade publications

• Project delivery for inventory against relevant target demographics

• Steward media schedules adhering to each client’s buying guidelines

• Help oversee timeline and execution of added value opportunities

• Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

• Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery

• Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines

• Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded

• Advise investment team of marketplace conditions, special opportunities, and potential schedule interruptions

• Assist in development of cost per points, competitive checks and group projects

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field

• Agency experience highly preferred

• 10+ years of experience working in a national media investment buying environment

• Client and team management experience

• Experience in Linear TV and Streaming Video is a must

• Nice to have - experience leading Digital, Biddable, Audio and/or other digital channels

• Strong negotiating and presenting skills

• Excellent communication, organizational and analytical skills

• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment

• Proficiency in MS Word, Excel and PowerPoint. Experience with MBOX and Prisma.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $149,340.00 - $199,000.00 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/19/2026.

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