Marketing Director

Director Of MarketingAs the Director of Marketing at UCSB Professional and Continuing Education (PaCE), they lead marketing strategy, brand management, and multi-channel promotional campaigns to drive enrollment growth and maximize ROI across all programs. Under the general supervision of the PaCE Chief Operating Officer and in close collaboration with leadership, they oversee market research, manage program marketing budgets, and direct staff, student employees, and media specialists. In addition, they serve as the primary media relations contact, manage content creation across digital and print platforms, and leverage advanced analytics to continuously evaluate campaign performance. Additionally, the Director of Marketing expands PaCE's market reach by aligning outreach strategies with program managers, managing vendor relationships, and representing the division at regional and national forums. In collaboration with the AI and Automation Engineer, they manage marketing automation and website optimization, overseeing site architecture, user experience, SEO, digital brand consistency, and analytics integration to improve conversion rates.Required Qualifications:Bachelor's Degree in related and / or equivalent experience / training4-6 years professional experience in marketing, communications, media relations, or digital publications4-6 years experience managing budgets, prioritizing projects, and meeting production deadlines.Experience recruiting, supervising, evaluating, and mentoring staff or contractors.Preferred Qualifications:Master's Degree in related areas and / or equivalent experience / training1-3 years experience working in higher education1-3 years experience deploying AI, automation tools, and automated systems to scale marketing campaigns1-3 years of direct project or program management experience within higher education or a continuing education division.Special Conditions of Employment:Satisfactory criminal history background checkUCSB is a Tobacco-Free environmentMisconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.Job Functions and Percentages of Time:65% Marketing Department Management and Supervision20% PaCE Awareness and Market Reach15% Website look and feel, content, and voiceEqual Employment Opportunity: The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.