SEO Lead

SEO Lead (Local SEO & Google Business Profile)

We're hiring an experienced SEO Lead to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.

You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You'll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.

Key Responsibilities

• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
• Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
• Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
• Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.

Local SEO & Google Business Profile (GBP)

• Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
• Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
• Conduct city-level keyword research and local expansion planning for increased visibility.
• Support consistent map pack and local SERP performance in competitive markets.

Content Strategy & Execution Oversight

• Build content plans for service pages, location pages, blogs, and topical authority clusters.
• Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
• Review content for SEO quality, local relevance, and conversion alignment.
• Collaborate with internal/external writers (human and AI-assisted) to maintain standards.

Link Building & Authority Development

• Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
• Maintain simple, scalable backlink playbooks suitable for home-service verticals.
• Track backlink gaps and authority metrics and recommend improvements.

Technical SEO & On-Site Optimization

• Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
• Work with WordPress and development resources to implement SEO fixes and improvements.
• Support scalable multi-location site structures and internal linking strategies.

Performance, Reporting & Collaboration

• Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
• Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
• Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Required Qualifications

• 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
• Proven success improving local SEO performance for service-area businesses (map pack + organic results).
• Experience improving Google Business Profile rankings and local visibility in competitive markets.
• Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
• Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
• Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
• Ability to produce clear documentation, briefs, action plans, and performance reporting.
• Strong organization and time management with the ability to manage multiple client campaigns.

Non-negotiable remote requirement:

• You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you've supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.

Preferred Qualifications

• Home-services industry experience (HVAC, plumbing, remodeling, cleaning, junk removal, etc.).
• Experience with home-service CRMs and marketing stacks (e.g., ServiceTitan, Jobber, Workiz, or similar).
• Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.
• Experience with structured data/schema implementation and validation.
• Experience mentoring junior SEO specialists or coordinating contractors/vendors.

Tools & Technology

• Google Search Console (GSC), Google Analytics 4 (GA4)
• SEMrush and/or Ahrefs
• WordPress and common SEO plugins
• Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)
• Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video . If your application is successful, you will receive an email confirming next steps— the video is the first step of the interview process . If you do not record a video, we will not be able to consider you for ANY open roles.

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