Lead - Channel Marketing - Personalization

Opportunity OverviewThe Channel Marketing Manager is responsible for planning, executing, and optimizing marketing programs across Edward Jones' owned digital channels, including EdwardJones.com and related digital experiences. This role leads external agencies and cross-functional partners to deliver personalized, discoverable, and measurable marketing experiences that drive business outcomes for prospects, clients, branches, and the firm.What You Will Do:a {}
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tr th {}Lead digital channel marketing across EdwardJones.com and other owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions that support business growth and client engagement.Develop and execute personalization strategies using audience segmentation, behavioral insights, AI, and predictive analytics to enhance customer journeys and lifecycle experiences.Drive website discoverability and digital growth through SEO, GEO, and AEO strategies, improving organic visibility, AI-powered search performance, and customer acquisition opportunities.Partner with cross-functional teams, including MarTech, analytics, brand, content, design, product, compliance, and field stakeholders, to optimize digital experiences and align marketing initiatives with business objectives.Oversee agency and vendor relationships, ensuring high-quality execution, innovation, and measurable results while managing timelines, budgets, and brand standards.Establish and maintain channel marketing governance, operational processes, compliance standards, and performance measurement frameworks to ensure efficient and effective delivery.Lead the development of channel-specific content, customer experiences, sales collateral, and advisor enablement materials that support enterprise marketing strategies and business priorities.Leverage analytics, experimentation, A/B testing, and attribution insights to measure performance, optimize ROI, and identify opportunities for continuous improvement across digital channels.*This position is known internally as Lead - Channel Marketing.Position RequirementsWhat Experience You'll Need:Bachelor's degree in Marketing, Advertising, Business, or a related field.8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM.Proven ability to successfully manage large budgets and deliver measurable business results.Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account.Familiarity with analytics platforms (e.g., Google Analytics, Tableau) and personalization platforms (e.g., Salesforce).Deep experience building and executing personalization strategies on large-scale digital experiences that span multiple channels and touchpoints.Experience leveraging audience segmentation to deliver personalized omnichannel journeys.Proven track record of using personalization to improve digital experience performance and its downstream impact on revenue.Strong knowledge of attribution, and performance measurement best practices.**Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week effective June 1, 2026. Before June 1, 2026, candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.** Company DescriptionJoin a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career. View our Purpose, Inclusion and Citizenship Report.¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.Awards and AccoladesAt Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward JonesCheck out our Canadian awards and accolades: Insights & Information Blog Postings about Edward JonesPosition ScheduleFull-Time Posting LocationArizona, Tempe, Missouri, St. LouisExternal Flexible Work Option(s)Hybrid, RemotePosition TypeHome Office EEO StatementEdward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.RecruiterJuan CarbajalSalary InformationEdward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.CountryUnited States Search Headquarters Positions by Area of InterestMarketing Req ID: 106844BR