Marketing Director

The Marketing Director plays a key role in advancing the Alpharetta Symphony’s visibility, audience development, and community engagement through strategic marketing and communications. This position is responsible for developing and implementing marketing strategies and campaigns that promote the Symphony’s concerts, educational programs, and community initiatives while strengthening the organization’s brand and expanding its reach throughout Alpharetta and North Fulton. The ideal candidate is highly organized, creative, proactive, and comfortable managing multiple projects and deadlines. They work effectively both independently and collaboratively as part of a small, dynamic team, bringing fresh ideas and a strategic approach to connecting audiences with the Symphony. The Marketing Director oversees the organization’s marketing communications across digital, social media, email, public relations, and other promotional channels, while coordinating with external creative professionals and internal team members to ensure consistent messaging and effective execution. Primary Responsibilities Develop and maintain an annual marketing plan and seasonal marketing budget in collaboration with the Executive Director. Create and execute integrated marketing campaigns for concerts, educational programs, and organizational initiatives. Develop marketing timelines and coordinate campaign deliverables to ensure promotional activities are executed effectively and on schedule. Identify opportunities to increase brand awareness, expand audience reach, attract new patrons, and encourage repeat attendance. Ensure consistent organizational messaging and brand representation across all marketing channels. Digital Marketing & Communications Create, schedule, and deploy email marketing campaigns aligned with each concert's marketing strategy and promotional timeline. Develop and execute organic social media campaigns that complement email marketing and overall campaign messaging. Create engaging digital content, including promotional copy, musician and conductor features, behind-the-scenes stories, short-form videos, reels, and other content that highlights the Symphony's artistic and community impact. Capture and coordinate content at rehearsals, performances, and organizational events for use in ongoing marketing and promotional campaigns. Maintain and update the Alpharetta Symphony website, including concert pages, event information, ticketing links, and seasonal landing pages. Coordinate the launch of concert and subscription ticketing pages to ensure they are live and accurate ahead of each sales cycle. Monitor and manage the organization's general marketing email inbox, ensuring timely and appropriate responses or routing inquiries to the appropriate team member. Public Relations & Community Visibility Develop and execute public relations campaigns to promote the Symphony, its concerts, and community initiatives. Maintain and expand relationships with local media outlets, publications, community calendars, and other promotional partners. Write and distribute press releases, media announcements, and promotional content as needed. Identify opportunities for cross-promotion, community partnerships, and increased organizational visibility. Audience Development & Patron Experience Work collaboratively with the Patron Experience Manager to support ticketing operations, audience development, and initiatives that enhance the overall patron experience. Support subscription sales, ticket sales, audience retention, and repeat attendance through targeted marketing campaigns and communications. Assist with ticketing operations as needed, in coordination with the Patron Experience Manager. Participate in concert‑day patron experience operations as assigned by the Patron Experience Manager and Executive Director. Maintain accurate audience and patron contact information in the organization's CRM. Review marketing and ticketing performance data to evaluate campaign effectiveness and identify opportunities for improvement. Project & Creative Coordination Coordinate and manage external creative professionals, including graphic designers, photographers, videographers, and other marketing freelancers, as needed. Oversee the collection, organization, and delivery of marketing assets and content for each concert's program book, coordinating with the appropriate team members and designers. Coordinate photography and video coverage of performances and organizational events, ensuring content is available for future marketing and promotional use. Collaborate with the Executive Director, Music Director, Development team, Education team, and other staff to ensure marketing efforts align with organizational priorities. General Represent the Alpharetta Symphony professionally and positively to patrons, community members, media, and organizational partners. Maintain organized marketing files, campaign calendars, and content archives. Perform other duties as assigned. Qualifications & Skills Experience in marketing, communications, public relations, or a related field. Strong writing, editing, and proofreading skills, with the ability to adapt messaging for different audiences and platforms. Demonstrated experience developing and executing marketing campaigns. Proficiency with email marketing platforms, social media management, website content management systems, and CRM databases. Familiarity with digital marketing strategies, audience development, and social media analytics. Experience creating engaging digital content, including social media copy, short-form video, and promotional storytelling. Strong organizational and project management skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously. Creative thinker who can develop engaging content and identify new opportunities to reach audiences. Ability to work independently while maintaining strong communication and collaboration with a small team. Flexibility to work occasional evenings and weekends for concerts and organizational events. Musical background or interest in the performing arts and a passion for connecting communities through music is preferred. Compensation & Commitment Job title and compensation will be based on skills and experience. 12-month independent contractor agreement. Compensation and scope of responsibilities to be reviewed annually. Are you ready to be our next Marketing Director? #J-18808-Ljbffr Alpharetta Symphony