Digital Growth & AI Strategy Marketing Manager

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development. The Mission MariaDB is the backbone of the world’s most critical applications. As we lead the transition to a unified data platform, we need a digital architect who ensures that when a developer or CTO asks an AI—be it Gemini, ChatGPT, Perplexity, or Claude —"What is the best open-source database for enterprise high-performance?", the answer is unequivocally MariaDB. You will be responsible for orchestrating our digital presence across two frontiers: traditional performance marketing (Search/Paid) and the emerging world of Generative Engine Optimization (GEO) . You aren't just managing ads; you are managing MariaDB’s "digital authority" in the age of synthetic search. Key Responsibilities AI & Generative Engine Optimization (AIO/GEO) Orchestrate LLM Visibility: Use tools like Profound and Promptwatch to monitor and improve MariaDB’s "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity). Source Influence: Identify the authoritative sources (documentation, GitHub, Reddit, industry blogs) that LLMs prioritize and implement strategies to ensure MariaDB’s content is cited and synthesized accurately. Answer Gap Analysis: Identify queries where competitors are being recommended over MariaDB and execute content/technical plays to flip the narrative. Full-Funnel Acquisition Full-Funnel Paid Search: Manage high-intent Google/Bing/LinkedIn campaigns to drive awareness and high-quality leads for MariaDB’s cloud and enterprise solutions. Hybrid Strategy: Seamlessly integrate traditional SEO keywords with "Prompt Engineering for Search"—optimizing landing pages for both human readers and AI crawlers. Data Attribution: Track the customer journey from an AI-generated answer to a website conversion, providing clarity on how "Zero-Click" search is impacting our pipeline. Conversion Rate Optimization (CRO): Leverage web tools to experiment and optimize conversion rates on digital assets. Agentic AI & Operations The AI Stack: Own and optimize our marketing AI stack. You will be expected to "chain" tools together (e.g., using AI agents for content scaling, monitoring sentiment via Promptwatch , and automating technical schema updates). Continuous Testing: Run "synthetic search" audits to see how our brand sentiment evolves with every model update or product launch. What We're Looking For The Hybrid Marketer: 5+ years in Performance Marketing or SEO, with at least 1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization). Technical Depth: You don't just "use" ChatGPT; you understand how retrieval-augmented generation (RAG) works and how to structure data so AI bots can ingest it effectively. Tool Fluency: Expert-level knowledge of Profound , Promptwatch , or similar AI-visibility platforms. Mastery of GA4, Google Ads, and SEMrush is a baseline. The Database Curious: You can translate complex technical concepts (like distributed SQL or vector search) into the "language of LLMs." Desired Skills & Experience Experience in the database or high-tech B2B SaaS industry. A portfolio of "GEO Wins"—documented cases where you improved a brand's visibility within an AI's response window. Proficiency in Python or SQL for data analysis and marketing automation. Location Remote USA, or Hybrid Milpitas, Ca What's in it for You? Compensation The annual anticipated U.S. base salary range for this full-time position is $130,000-$150,000, plus bonus. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. Salaries for candidates outside the U.S. will vary based on local compensation structures. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package. We provide a competitive benefits package additional benefits includes health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, 401 (k), and parental leave, a massive degree of flexibility and freedom, just to name a few! Salaries for candidates outside the U.S. will vary based on local compensation structures. Why MariaDB? We are an AI-first company building the future of data. You’ll have the creative freedom to define the playbook for AI Marketing. We don’t just follow trends; we want you to set them. How to Apply If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site. At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone. MariaDB does not sponsor work visas or relocation. MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.