Manager, Lifecycle Marketing

Manager, Lifecycle Marketing

Be part of what's next. Help shape how millions of readers connect with some of the world's most iconic media brands. As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and build lasting audience loyalty.

Hearst Magazines is home to 30 brands that inspire, inform, and entertain audiences across fashion, beauty, lifestyle, health, food, home, and more. Our portfolio includes some of the world's most recognized media brands, reaching millions of consumers through print, digital, social, video, and emerging platforms. We are committed to creating meaningful experiences for our audiences while fostering a collaborative, innovative, and inclusive workplace where great ideas thrive.

Key Responsibilities

• Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives.
• Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value.
• Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns.
• Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives.
• Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations.
• Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
• Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio.
• Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst's brands.

Qualifications

• 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience.
• Experience developing and executing email marketing campaigns that drive measurable business results.
• Proficiency with email service providers, marketing automation platforms, and audience segmentation strategies.
• Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations.
• Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment.
• Excellent collaboration and communication skills with experience working across creative, product, marketing, and analytics teams.
• A proactive, adaptable, and results-oriented mindset with a passion for testing, learning, and continuous improvement.
• Ability to work in our New York City office on a hybrid schedule of four days per week.

Benefits

• Work with the best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow your skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-life harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster connection & belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness first: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for your financial future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $66,000-$77,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst is an Equal Opportunity Employer. We are committed to equal employment opportunity for all qualified individuals regardless of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, citizenship status, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.