Senior Manager, Trade Marketing - Global GTM, Channel Strategy

Drive execution of global go-to-market plans, translating strategy into actionable launch plans and market-ready programs Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams Support execution across GTM planning and channel governance workstreams Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance Develop commercial storytelling materials and sell-in decks for global and regional teams Support S&OP processes and ensure GTM alignment to commercial priorities Manage distributor market operations, including planning, reporting, and compliance tracking Build detailed launch plans and execution playbooks for global product launches Manage GTM trackers, timelines, and cross-functional deliverables Monitor pricing, promotions, and channel performance across markets Support development of GTM decks, toolkits, and sell-in materials Prepare distributor business reviews and performance summaries Conduct competitive and market intelligence analysis Requirements 6-8 years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG Strong project management and cross-functional coordination experience Analytical mindset with ability to translate data into actionable insights Experience developing presentations and commercial storytelling materials Strong communication and stakeholder management skills Bachelor’s degree required Core Competencies Demonstrates expertise in executing global go-to-market strategies, managing cross-functional teams, and developing impactful commercial storytelling materials. Proficient in project management, data analysis, and stakeholder communication within the beauty or FMCG sectors. Highest-signal resume keywords Go-To-Market Strategy Execution Project Management Cross-Functional Coordination Data Analysis Commercial Storytelling ATS Optimization Keywords Hard Skills Trade Marketing Brand Marketing Market Intelligence Analysis S&OP Processes Pricing Compliance Assortment Tracking Launch Planning Performance Reporting Channel Governance Competitive Analysis Soft Skills Strong Communication Stakeholder Management Analytical Mindset Certifications & Qualifications Bachelor’s Degree Industry Keywords FMCG Beauty Global Launch Calendar Commercial Priorities Sell-In Decks #J-18808-Ljbffr