Senior Manager of Growth, International (UK & Canada)

About Nanit Nanit is moving families beyond overwhelm by transforming how parents understand their baby’s early years. We combine advanced AI, real‑world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125 million in funding, we’re building an entirely new category: predictive parenting intelligence. About the Role We’re looking for a Senior Manager of Growth, International to own the D2C businesses in Canada and the UK. You’ll partner closely with the VP of Growth to shape regional strategy, informing where to invest, how to prioritize, and what’s working, while also driving day‑to‑day management of paid media, affiliate programs, and on‑site merchandising for these markets. This role is ideal for someone who is organized, self‑sufficient, and comfortable owning a full channel mix and P&L‑level thinking remotely. What You’ll Do Strategy & Planning Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada. Bring market‑specific insight and point of view to the table. You’re not just implementing a US playbook; you’re helping adapt and evolve it for these regions. Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance. Performance Marketing Manage the media agency responsible for building and executing paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada. Monitor day‑to‑day performance and drive optimisation decisions (budget pacing, creative rotation, targeting) in partnership with the agency based on strategy set by the VP of Growth and US Growth team. Own weekly KPI tracking and reporting across all paid channels. Manage the affiliate marketing program end‑to‑end for both markets, including partner set‑up and ongoing relationship management. Website & Merchandising Own website marketing and merchandising for the UK and Canada Shopify storefronts. Manage on‑site content, promotional set‑up, and merchandising for evergreen and promotional periods. Partner with the US team on site CRO, A/B testing, and technical improvements, adapting learnings for international markets. Oversee localisation needs, including translation processes and region‑specific compliance requirements (e.g., MHRA approval/green‑lighting for UK). Cross‑Functional Collaboration Partner with the VP of Growth on strategic decisions for the region, from budget shifts to new channel bets. Lean on the US Growth team’s channel experts for platform best practices and troubleshooting. Partner with Brand Marketing & PR to grow awareness in the UK and Canada, supporting regional campaigns and press/media opportunities. Launch and manage influencer strategy for both markets, from partner identification through campaign execution. Coordinate with fulfillment, customer service, and international operations partners as needed to support D2C performance. Who You Are 4 to 7 years of experience in performance marketing and/or D2C e‑commerce, ideally with international or multi‑market exposure. A track record of not just executing but shaping strategy. You’ve owned budget decisions, made channel bets, and been accountable for the results. Experience managing paid campaigns on Meta, Google, and TikTok, either hands‑on or through an agency, with enough platform fluency to brief, question, and hold an agency accountable. Working knowledge of Shopify, including site merchandising and basic content management. Experience managing affiliate marketing programs. Strong organisational skills and a proactive, self‑directed working style. You’re comfortable owning channels independently and flagging issues before they become problems. Comfortable working across time zones with a primarily US‑based team. Analytical mindset with the ability to read performance data and act on it, even without a dedicated analytics partner. Why You’ll Love Working Here Be a foundational hire in Nanit’s international growth story. High autonomy and ownership over meaningful, revenue‑driving channels. Hybrid in‑office schedule. Remote work from home month in August. Flexible PTO. Equity options. Paid parental leave for all new parents. Employee discounts on Nanit products. Work‑from‑home stipend. Monthly team events. EEO, Salary and Location This role is offered as either hybrid or fully remote. Candidates in the hybrid setup would be expected on‑site 2 to 3 days per week. Salary Range: $140,000 to $180,000 base salary plus equity and benefits. The base pay is one component of Nanit’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short‑term and long‑term disability coverage, and basic life insurance. We will consider your location, experience, and other job‑related factors when determining pay. We are proud to be an equal‑opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. #J-18808-Ljbffr Nanit