GTM Engineer (Marketing)

About the role The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI agents that support content creation and distribution. The role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activities and pipeline outcomes. Core Responsibilities Marketing Automation & Campaign Operations Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact AI Agent Development — Marketing Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one‑pager formats Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto‑generated content briefs Explore and implement AI‑assisted copy generation for nurture sequences and ABM efforts, enabling higher volume without additional headcount Attribution & Performance Reporting Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application Build the automated weekly performance report — channel performance, MQL volume, cost‑per‑MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment) SEO & AEO Operations Manage the technical SEO tooling layer (Clearscope) and build a systematic keyword monitoring and content brief workflow Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership Coordinate with the content AI agent to ensure SEO‑optimized briefs are executed efficiently Lead Flow & Data Quality — Marketing Own lead enrichment, routing, and lifecycle stage logic for all Marketing‑sourced contacts entering HubSpot Monitor and maintain MQL‑to‑SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales Partner with Brian on the enrichment waterfall and data standards for Marketing‑sourced contacts Qualifications 3‑5 years of experience in marketing operations or revenue operations at a B2B SaaS company Hands‑on HubSpot experience — built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion) Familiarity with marketing attribution concepts and ability to implement and maintain a consistent attribution model in HubSpot Experience building with AI‑assisted workflows or automation tools leveraging LLMs Demonstrated ability to work independently on technical builds — take a requirement from a marketing stakeholder and execute without step‑by‑step direction Strong written communication; can summarize analytical findings clearly for a non‑technical audience Compensation The salary range for this role is $120-135k. The salary range displayed reflects an average base salary for this position across the U.S. The base salary offered to an applicant could be higher or lower based on each applicant’s specific skill set, experience, education, or training. Location This position is classified as remote within the United States of America. We do not hire candidates located outside of the domestic U.S. Benefits Market‑leading medical, dental, and vision insurance Stock options Free Premium‑Tier Origin Financial Wellness subscription Monthly home‑office stipend 401k (TransAmerica) 12‑weeks paid parental leave for birthing and non‑birthing parents Flexible time off + sick and safe time 11 paid company holidays View email address on click.appcast.io Same‑Day Pay Option Equal‑Opportunity Statement Branch is an equal‑opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Must be currently authorized to work in the USA without sponsorship or transfer. #J-18808-Ljbffr Branch