Digital Media Specialist

Tommy’s is looking for a Paid Media Specialist to be responsible for crafting and executing campaigns that drive results and revenue using channels like Meta and programmatic platforms. This role combines hands-on, in-platform work with a strong analytical mindset to monitor KPIs and optimize performance. You’ll collaborate with our in-house creative and retail teams to ensure that campaigns align with the business goals and deliver measurable impact. What can Tommy's offer you? Base pay and eligibility for annual profit-sharing bonus Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance Dependent Care FSA with on-site Daycare options 401k match and complimentary financial planning services Paid time off and paid holidays Opportunity for continued education and tuition assistance Valuable learning and development program Significant ability to grow internally for motivated and strong performing team members Fun, energetic, family-oriented work culture with an emphasis on team member morale Growing nationwide brand / presence Position Responsibilities: Plan, develop, and implement paid media campaigns for Tommy’s Express Car Wash’s Brand Fund and In House Agency while supporting the national brand and strategy. Oversee end-to-end management of nationwide paid media campaigns across various platforms, ensuring maximum ROI (return on investment) and adherence to budget constraints. Coordinate with Paid Media Manager to develop and execute campaigns including but not limited to Meta, Google Ads, and other programmatic platforms. Collaborate effectively with the other members of the Paid Media team, Creative team, and Retail team to meet the goals defined by the company. Provide data to show revenue growth from paid media efforts Consult with Regional Marketing Consultants to recommend Paid Media strategies to our Franchise Partners Leverage CRM data and audience insights to inform segmentation, targeting, and offer development Identify, monitor, and report on monthly performance and KPIs Initiate and execute tests to push the bounds of our ad strategies Identify problems and inefficiencies in both campaigns and processes and implement effective solutions promptly Stay current on the latest paid media trends and best practices Other duties as assigned; duties and responsibilities may change at any time with or without notice. Position Qualifications & Candidate Attributes: Advanced degree or equivalent formal training/certifications and experience in marketing or related field required 2+ years experience in Paid Media Familiarity with Digital Marketing Metrics and KPIs Ability to analyze data and provide data-driven/evidence-based results Desire for continued education in the ever-changing digital landscape Google Analytics Certification Technical savvy and proficient in Microsoft Office; experience within database systems a plus Excellent written and oral communication skills Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments Strong organizational and time management skills; ability to multitask and prioritize workload Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions High level of integrity and dependability with a strong sense of urgency and results-orientation Views customer care as high priority; exhibits a positive can-do attitude Displays a strong initiative and drive to identify gaps and fill them Work Environment and Physical Demands This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation. To successfully perform the essential functions of this job, team member must be able to: Work and commute in all weather conditions Effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information Walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers Work in a fast-paced environment where they will often be multitasking Move about inside the office to access standard office equipment Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer Remain in a stationary position 50%+ of the time, alternating between sitting and standing Ability to move and lift up to 30 pounds Drive between company locations and/or vendors or suppliers as needed while on job Overview of Tommy’s Family of Companies: Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site. Tommy’s Express Operations consists of a number of corporately owned Tommy’s Express car wash locations across the country. This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year. Tommy Car Wash Systems ("TCWS") is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI. #J-18808-Ljbffr