Email Marketing Strategist

ABOUT HERALD COMMUNITY NEWSPAPERS

Herald Community Newspapers, a division of Richner Communications, is Long Island's premier multi-media company, serving more than 80 Nassau County communities and reaching over 100,000 households. We are a full-service marketing powerhouse offering advertisers a comprehensive suite of solutions — from print and digital display to branded content, email marketing, event sponsorships, social media, video, direct mail, and beyond. Our ability to deliver targeted, locally relevant messaging across every platform makes us the go-to partner for businesses looking to reach affluent suburban consumers throughout Nassau County and the greater New York area.

POSITION SUMMARY

We are seeking a driven, data-savvy Email Marketing Strategist to own and elevate our entire email marketing program. This role sits at the intersection of strategy, creativity, and execution — you will be responsible for generating quality leads for our sales team, growing our subscriber base, and ensuring our email communications are timely, compelling, and results-oriented. The ideal candidate is an organized self-starter who thrives in a fast-paced media environment and understands how to craft messaging that drives action.

KEY RESPONSIBILITIES

Lead Generation & Sales Support

• Develop and deploy targeted email campaigns across multiple data sources and prospect lists to generate qualified leads for the sales team.
• Write provocative, conversion-focused sales emails designed to drive responses and revenue across all Herald advertising products and special sections.
• Maintain a real-time calendar of all products, special sections, and seasonal packages to ensure campaigns deploy at the optimal time.
• Work closely with sales representatives to ensure timely follow-up on all email-generated leads, tracking response and conversion rates throughout the sales cycle.

Strategy & Analytics

• Develop and execute a comprehensive email marketing strategy including audience segmentation, send timing, subject line A/B testing, and content personalization.
• Analyze reply data, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance.
• Produce regular forecasting reports projecting email-driven lead volume and revenue, presenting findings and recommendations to sales leadership.
• Maintain and grow prospect and subscriber databases, ensuring accuracy, relevance, and full compliance with CAN-SPAM regulations.
• Strategize send frequency, recipient targeting, and list segmentation to maximize engagement while minimizing unsubscribes.

Newsletter & Subscriber Growth

• Design and execute creative contests, incentive programs, and multi-channel campaigns to grow Herald's newsletter opt-in subscriber lists.
• Develop and continuously test strategies to increase sign-ups across all digital touchpoints including website, social media, and in-person events.
• Monitor subscriber engagement trends and implement re-engagement campaigns to reduce list attrition and maintain a healthy, active audience.

Promotional Email Oversight

• Serve as the internal point of oversight for all promotional and marketing emails sent company-wide, ensuring consistent brand voice, quality standards, and regulatory compliance.
• Coordinate with editorial, sales, and marketing teams to align email messaging with broader promotional initiatives and publication schedules.
• Maintain a master promotional email calendar to prevent audience fatigue and ensure strategic, well-timed deployment across all Herald publications and platforms.

Digital Ad Operations

• Upload and traffic all digital display advertisements to Herald Community Newspapers' websites and digital platforms accurately and on deadline.
• Coordinate with sales representatives and clients/agencies to obtain correct ad creative assets, verifying all specs and deadlines are met.
• Monitor live digital ad placements to confirm correct delivery and promptly troubleshoot any technical issues.

QUALIFICATIONS

Required

• 2+ years of experience in email marketing, digital marketing, or a closely related field.
• Proficiency with email marketing platforms.
• Strong copywriting and AI skills with the ability to craft compelling subject lines and email body copy that drives action.
• Solid understanding of email analytics, reporting metrics, and A/B testing methodology.
• Highly organized with the ability to manage multiple concurrent campaigns and meet strict deadlines in a fast-paced environment.
• Working knowledge of CAN-SPAM compliance requirements and email deliverability best practices.

Preferred

• Experience in media, advertising, publishing, or a related industry.
• Familiarity with digital ad trafficking, CMS platforms, and ad management systems.
• Knowledge of the Long Island market and community-based advertising landscape.
• Experience with CRM tools and lead management workflows.
• Graphic design skills or experience with Canva or Adobe Creative Suite for email template creation.

WHAT WE OFFER

Herald Community Newspapers offers a collaborative, community-driven work environment where your contributions directly impact local businesses and the communities we serve. We provide competitive compensation, a comprehensive benefits package, and a culture that values creativity, accountability, and professional growth.

• Competitive base salary plus performance-based incentives
• Full benefits package including health, dental, and vision coverage
• Paid time off and company holidays
• Access to a full suite of multi-media marketing tools and resources
• Opportunity to grow within one of Long Island's most established and respected media companies

HOW TO APPLY

Interested candidates should submit a resume, a brief cover letter, and two to three samples of email campaigns or marketing copy they have created to our View email address on jobs.institutedata.com.

We are an equal opportunity employer and welcome applicants of all backgrounds.

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• AD&D insurance
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person