Associate Producer, Visual Content

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit

USA TODAY is seeking an Associate Producer, Visual Content to join its national photo and video team. This role combines content programming, AI-assisted video production, and visual storytelling through galleries and playlists. This role will be specifically focused on USA TODAY’s entertainment vertical and will play a critical role in identifying and covering red carpet moments, celebrity interviews, behind-the-scenes footage, and viral entertainment trends.

We're looking for a digital-first journalist who understands audience behavior, thrives in a fast-paced environment, and can create, optimize, and distribute visual content across platforms. This role will help drive audience growth, engagement, and revenue through strategic programming and scalable content production using AI-powered platforms and tools.

Responsibilities

Content Programming & Distribution

• Program and optimize visual content across USA TODAY, Network sites, mobile apps, articles, playlists, galleries, and social platforms.
• Serve as a centralized programming resource, making real-time editorial decisions to maximize audience engagement and content performance.
• Monitor analytics using tools such as Parse.ly and Google Analytics to inform programming strategy.
• Monitor real-time analytics and entertainment trends to identify visual opportunities and adjust content strategy accordingly.
• Write compelling headlines, metadata, descriptions, and promotional copy optimized for SEO and audience growth.
• Identify, source, and distribute the most relevant in-house, third-party, and publicly available content while ensuring editorial quality and rights compliance.
• Manage automated and third-party video feeds, playlists, and related content experiences.

AI-Assisted Video Production

• Serve as the national hub for AI-assisted video creation using platforms such as Stringr, Wochit, and future automation tools.
• Produce high-volume short-form video content for breaking news, service journalism, entertainment, sports, obituaries, trending topics, and high-interest local stories.
• Create vertical video optimized for platforms including TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Repurpose automated and AI-generated content for owned and social platforms.
• Fulfill newsroom video requests and support priority local markets and network editorial initiatives

Visual Curation

• Create and curate entertainment photo galleries that capture the emotion, artistry, and defining moments of celebrities, events, and fan culture.
• Program visual experiences into articles, section fronts, and promotional placements across the Network.
• Source and manage visual assets from the USA TODAY Network, wire services, and approved third-party providers.

Editorial Collaboration

• Maintain high standards for editorial quality, accuracy, and brand consistency.
• Collaborate with local and national newsroom teams on coverage planning, major events, and visual storytelling opportunities.
• Support the USA TODAY Network by answering questions, troubleshooting workflows, and sharing best practices.
• Develop training materials and assist with newsroom education initiatives related to video production, programming, galleries, playlists, and AI-powered workflows.

What Success Looks Like

• Consistent delivery of high-quality visual content across video, galleries, playlists, and promotional experiences.
• Growth in audience engagement metrics, including views, watch time, click-through rates, article engagement, and content consumption.
• Increased adoption of AI-assisted production workflows that improve newsroom efficiency while maintaining quality standards.
• Strong content discoverability through strategic programming, SEO optimization, and effective distribution tactics.
• Successful support of major news, sports, entertainment, lifestyle, and breaking news coverage initiatives.

Requirements

• Bachelor's degree in journalism, communications, digital media or related field.
• 2-5 years of newsroom, digital media, content production, audience engagement, or visual storytelling experience for an entertainment news publisher or brand.
• Experience programming content and producing video for digital platforms.
• Strong understanding of SEO, audience development, analytics, and content optimization.
• Experience with analytics tools such as Parse.ly and Google Analytics.
• Excellent headline writing, editing, and communication skills.
• Strong news judgment, organizational skills, and attention to detail.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Knowledge of AP Style.
• Comfortable working independently in a remote environment.

Preferred Qualifications

• Experience with Stringr, Wochit, True Anthem, or similar platforms.
• Experience creating photo galleries, playlists, and audience-focused visual experiences.
• Familiarity with Adobe Premiere, Photoshop, Canva, or similar editing tools.
• Experience using AI tools for content creation, automation, and audience optimization.
• Knowledge of video rights management and content licensing.
• Experience producing content for social and mobile-first platforms.

Who You Are

• A digital-first storyteller with strong audience instincts.
• Obsessed with celebrities, movies, music, Hollywood, red carpets, and trending moments.
• Equal parts programmer, producer, and visual curator.
• Passionate about analytics, optimization, and content performance.
• Curious about AI and emerging newsroom technologies.
• Organized, collaborative, adaptable, and comfortable working at scale.

Schedule

This role requires flexibility, including evenings, weekends, holidays, and breaking-news coverage as needed.

Application Instructions

Please submit a single document containing:

1. Resume (1-2 pages)
2. Cover letter explaining your experience and approach to the role
3. Five examples of work demonstrating video production, content programming, visual storytelling, galleries, playlists, or audience growth initiatives

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The hourly rate for this role will range between $$24.28 and $37.94. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at View email address on aiapply.co. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.