Email Marketing Specialist
GetWidestep
We are seeking an Email Marketing Expert with deep expertise in Klaviyo and e-commerce email strategy. If you can build high-converting automated flows, write compelling direct response copy, and optimize campaigns with data, this role is for you.
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✅ Essential Technical Requirements
Platform & Technical Skills:
- Proficient in Klaviyo (flows, segments, campaigns, analytics)
- Experience with e-commerce email integration (Shopify sync, product feeds, abandoned cart tracking)
- HTML/CSS for email customization
- A/B testing setup and analysis
Strategic Capabilities:
- Building and optimizing automated flows (welcome series, post-purchase, win-back, browse abandonment, cart abandonment)
- List segmentation based on behavior, purchase history, and engagement
- Campaign calendar planning and execution
- Deliverability management (domain warming, list hygiene, spam compliance)
Direct Response Skills:
- Writing conversion-focused email copy (subject lines, preview text, body)
- Understanding of urgency and scarcity tactics for promotions
- Experience with BOGO, flash sales, and seasonal campaign structures
- Ability to incorporate testimonials and social proof into emails
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Analytics
- Tracking key metrics (open rate, CTR, conversion rate, revenue per email, list growth)
- Flow performance optimization
- Campaign post-mortem analysis and iteration
Vacancy posted a month ago
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