Marketing Director

Job Description

Our client, an iconic, premium and heritage confectionery brand with strong recognition, is seeking a strategic, hands-on Marketing Director to lead its US marketing strategy, team development and brand relaunch.The incoming leader will balance this legacy with the need to build future relevance—contributing US consumer insights and defining the consumer, geographic and channel strategies required to expand the brand’s next stage of growth.

Reporting to the Global VP of Marketing, this role offers meaningful autonomy to shape brand and strategy and build a high-performing team. This is a brand-building and team-building mandate—not a maintenance role.

Key Responsibilities

• Team Building & Leadership: Build, lead and develop a small US marketing and brand team, starting with existing team members, while establishing clear priorities, capabilities and performance standards.
• US Marketing Strategy: Own the US marketing plan, annual brand calendar and priority setting, ensuring activity is grounded in US consumer insight, local market understanding and commercial priorities.
• Brand Relaunch: Lead the brand relaunch in partnership with external agency and creative partners, including the refreshed brand direction, visual identity and go-to-market approach.
• Brand Portfolio Direction: Define a clear strategic direction and the broader innovation platform, ensuring a relevant and disciplined pipeline for future growth.
• Consumer, Channel & Geographic Strategy: Contribute strong US cultural and consumer insight to help define priority audiences, occasions, channels and geographic opportunities.
• Digital, Social & E-Commerce: Lead digital marketing, social media, content and e-commerce campaigns, using analytics to improve engagement, conversion and marketing ROI.
• Sales & Cross-Functional Partnership: Work closely with Sales, E-Commerce, Product Development and the wider commercial team to ensure marketing activity supports retail execution, seasonal priorities and revenue growth.
• Campaign Execution & Brand Development: Plan and execute product launches, seasonal and gifting campaigns, retail activations and brand collateral while maintaining a distinctive and consistent brand identity.

First Six Months

• Build the capability and structure of the US marketing team
• Lead the agency-supported brand relaunch process
• Establish a clear direction for the premium gifting and innovation platforms
• Recommend the appropriate creative and brand agency partners
• Strengthen collaboration with Sales and the wider commercial organisation
• Develop the foundational US consumer, geographic and channel strategy

Qualifications & Requirements

• 8+ years of progressive marketing experience within CPG, with food, beverage or premium consumer brands strongly preferred
• Demonstrated experience leading US brand strategy, including consumer insight, positioning, annual planning and brand development
• Proven experience managing a successful brand relaunch or brand refresh is highly desirable
• Experience building, coaching and developing marketing teams
• Strong understanding of the US consumer landscape, local culture, retail channels and geographic opportunities
• Hands-on experience across digital marketing, social media, e-commerce and traditional brand channels
• Strong agency leadership, project management and analytical capabilities
• Excellent communication, presentation and cross-functional collaboration skills
• Bachelor’s degree in Marketing, Business, Communications or a related field preferred; MBA is a plus