Senior Manager of Digital Strategy

We’re looking for a Senior Manager, Digital Strategy to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies As the Senior Manager, Digital Strategy, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels Design programs for key stages of the customer journey Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product Test and optimize campaigns through A/B testing, data analysis, and customer feedback Qualifications Strong analytical or technical skills Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages A deep understanding of customer needs and a passion for creating exceptional experiences Strong curiosity about our customer base, product, and technology A creative mindset with a passion for designing innovative customer campaigns Strong ability to interpret data and translate insights into actionable marketing strategies 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company Strong bias for action and ability to execute quickly Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify) Help us build an inclusive community that will change the face of 3D printing #J-18808-Ljbffr Formlabs