Sr Analyst, CRM Marketing Data & Insights

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! We are seeking an experienced and data-driven Analytics Senior Analyst to support our rapidly growing Direct-to-Consumer (DTC) business. This role is critical to unlocking insights that drive sales and subscription growth through our digital platforms. You will be responsible for managing end-to-end analytics efforts, including website tagging and tracking, media pixels, and the delivery of actionable insights to inform strategic decisions. In this role you will: * Analyze behavior across our digital properties and DTC business. Identifying trends and key drivers of sales, CRM and subscription growth. * Lead the implementation and ongoing management of Adobe Analytics, tagging and tracking. * Develop dashboards, reports, and ad hoc analyses that support business objectives and KPIs. * Ensure robust data integrity, working to identify gaps and implement solutions for tracking and measurement. * Continuously identify opportunities to improve site conversion, campaign efficiency, user experience and customer retention through data and insights. * Translate complex data into clear, compelling stories and actionable insights for both technical and non-technical stakeholders. What you'll need to be successful: * Bachelor's Degree, Computer Science , Mathematical Field * 7 - 10 Years of experience prefered * Media performance reporting * Site and app tagging * Experience with tag managers * Coding experience - SQL, javascript, HTML, CSS * Data layer management * Strong hands-on experience with Adobe Analytics, including implementation and troubleshooting * Experience with tag management systems (Adobe Launch, GTM) * Proficient in data visualization and reporting tools (Tableau, Excel) * Solid understanding of digital marketing, media attribution, and e-commerce KPIs * Highly analytical with strong attention to detail and problem-solving skills * Excellent communication skills; able to translate data in to business strategy * Familiarity with SQL or other query languages a plus The starting budgeted pay range for this role will generally fall between $99,700.00 - $117,300.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary. Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel… * Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more * We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path. * We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy. * Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards. * Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities. Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Notification to Agencies: Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.