Senior Paid Media Specialist

Senior Paid Media Specialist

Location: Remote (Latin America preferred) Department: Paid Media Employment Type: Full-Time

About the Company

We are a performance-focused digital marketing agency specializing in multi-location healthcare organizations, including many private equity-backed healthcare groups operating across dozens or even hundreds of locations.

Our team partners with healthcare brands to drive patient acquisition, scale marketing performance, and maximize marketing ROI through data-driven strategy and high-performance paid media execution. We manage complex campaign structures, significant advertising budgets, and sophisticated marketing programs designed to generate measurable business outcomes.

As our Paid Media department continues to grow, we are seeking a Senior Paid Media Specialist who can take ownership of performance outcomes while helping elevate strategy, processes, and team capability.

Role Overview

The Senior Paid Media Specialist will act as the primary performance owner for assigned accounts, leading both strategy and execution across paid media channels including Google Ads, Microsoft Ads, and Meta Ads.

This role is ideal for a highly analytical and hands-on paid media professional who enjoys managing complex campaign structures, optimizing large advertising budgets, and developing strategic roadmaps that drive measurable results.

In addition to campaign leadership, this role will also play an important part in mentoring junior team members, improving internal processes, and collaborating cross-functionally with creative, content, and client strategy teams.

Account Ownership & Campaign Leadership

• Serve as the day-to-day paid media owner for assigned client accounts
• Manage campaigns across Google Ads, Microsoft Ads, and Meta Ads Manager
• Oversee campaign builds, optimization strategy, and performance monitoring
• Ensure campaigns align with client growth goals and marketing KPIs

Performance Optimization & Budget Management

• Own budget pacing, allocation decisions, and optimization strategy
• Manage accounts with significant ad spend and complex campaign structures
• Continuously optimize performance through bid strategy adjustments, targeting improvements, and creative testing
• Balance volume vs. efficiency tradeoffs to maximize overall campaign performance

Strategic Planning

• Develop quarterly paid media roadmaps tied to business and marketing objectives
• Lead channel planning and provide strategic recommendations across paid media platforms
• Identify opportunities for scaling campaigns, improving conversion rates, and increasing marketing efficiency

Reporting & Performance Insights

• Build and maintain reporting that connects advertising spend to measurable business outcomes
• Translate performance data into clear strategic insights and actionable recommendations
• Monitor KPIs and proactively identify risks or opportunities

Testing & Experimentation

• Design and manage structured testing frameworks across audiences, bidding strategies, and creative variations
• Lead experimentation initiatives to improve campaign performance and generate learnings for the broader team

Team Collaboration & Mentorship

• Mentor Paid Media Specialists and Junior team members
• Conduct campaign QA reviews and provide strategic feedback
• Partner closely with Creative, Content, and Client Strategy teams to ensure alignment across marketing initiatives

Required Qualifications

• 4–6+ years of hands-on paid media experience, ideally within a marketing agency
• Deep expertise managing campaigns in: Google Ads, Meta Ads Manager, Microsoft Ads (Bing)
• Proven experience managing multi-channel paid media programs
• Experience managing meaningful advertising budgets and campaign structures
• Strong analytical mindset with the ability to translate data into strategic recommendations
• Excellent written and verbal English communication skills
• Comfortable collaborating with internal teams and participating in client-facing conversations

Preferred Experience

• Experience managing multi-location campaign structures
• Experience with LinkedIn Ads or programmatic advertising platforms
• Familiarity with CRM integrations, offline conversion tracking, or lead quality analysis
• Experience working with larger advertising budgets ($50K–$200K+ monthly spend)

Why This Role is Exciting

• Take strategic ownership of high-impact paid media campaigns
• Work with sophisticated healthcare clients and complex marketing programs
• Collaborate with a high-performing paid media team
• Opportunity to mentor junior team members and influence strategy
• Clear growth path toward Senior Strategist or Paid Media Leadership roles