Director, Growth Marketing

Director, Growth Marketing

The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across our buyer segments. The right candidate is energized by standing up new capabilities and refreshing processes, not just optimizing mature ones. Reporting to the Senior Vice President, Marketing and Communications, this role leads a team spanning demand generation, digital marketing, marketing automation, and event marketing, plus agency and vendor relationships. The right candidate brings deep B2B SaaS experience, understands long-cycle enterprise and government sales, and thrives building new capabilities.

The Director, Growth Marketing will:

• Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership.
• Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas.
• Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed.
• Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency.
• Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable.
• Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales.
• Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence.
• Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement.
• Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events.
• Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership.
• Support healthcare IT analyst relations and amplify customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning.
• Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements.
• Build, lead, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget.

You're a great fit for this role if:

• 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership.
• 5+ years building and leading marketing teams of 5+ people.
• Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created.
• Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months).
• Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools.
• Practical experience using AI tools to improve marketing productivity.

Unite Us' mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us' national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

This position is remote, U.S. based. This position may require 15% travel. The target pay range for this role is: $150,000-172,500. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.

All team members will be required to pass a background check which includes criminal, employment, and education verification.

Unite Us provides the following benefits:

• Medical, Dental, and Vision: We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
• Wellness: Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
• Flexible Time Off: Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays. Paid Parental Leave: Adoptive parents are included.
• Employee Resource Groups: Join our ERGs to connect and engage with colleagues, like Military Veterans.
• Spending Accounts: We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
• 401(k) + Employer Match: Enjoy matching, immediate vesting and financial wellness resources
• Additional Benefits: Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents. Disability Coverage. Accident Insurance. Pet Insurance.

As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at View email address on click.appcast.io to request an accommodation.