Marketing Automation Specialist

We’re hiring a Marketing Automation & Email Marketing Specialist to manage the day-to-day build, optimization, and governance of our HubSpot instance. This person will design and implement automated workflows across the customer lifecycle, including lead capture and routing, lifecycle stage and lead status syncing, deal stage progression, segmentation, and email campaigns. You’ll work closely with the marketing team to turn business requirements into effective HubSpot automation. You’ll also recommend how workflows, list segmentation, and email programs should be structured to support a B2B, quote-driven sales process with longer consideration cycles. This is a hands-on role where you’ll regularly build and manage processes directly within HubSpot, not just provide outside strategy. What You’ll Do Design, build, and maintain HubSpot workflows for lead capture, lead routing, round-robin assignments, lifecycle stage and lead status synchronization, and deal stage progression. Plan and execute segmented email marketing campaigns, including a recurring monthly campaign schedule, from list creation and delivery through performance reporting. Build and maintain audience segmentation models, including recency, frequency, and monetary-style scoring, with criteria tailored to different buyer groups such as dealers, resellers, engineers, contractors, plant managers, and facility owners. Proactively identify new automation opportunities that can reduce manual work, improve lead quality, and close reporting gaps. Maintain CRM data integrity through naming conventions, property management, duplicate removal, and routine maintenance workflows. Support campaign attribution reporting by tracking how campaigns influence pipeline and revenue throughout a long, multi-touch B2B buying cycle. Collaborate with marketing and sales teams to gather requirements and clearly document workflows in a trigger-to-action format. Assist with email content and campaign calendar planning while adjusting messaging for different audiences. Monitor workflow and campaign performance, troubleshoot issues, and continuously improve processes based on results. What You’ll Need At least two years of hands-on experience building and managing workflows in HubSpot Marketing Hub and/or Sales Hub. Experience with HubSpot Sales Hub Enterprise is strongly preferred. Experience recommending workflow and automation strategies rather than only completing predefined builds. A solid understanding of email marketing fundamentals, including list segmentation, deliverability, A/B testing, and performance analysis. Experience managing lead lifecycles, including lifecycle stages, lead scoring, lead statuses, routing logic, and deal pipelines. Experience working with CRM data at scale, including property mapping, duplicate management, list hygiene, and reporting logic. Strong written communication skills with the ability to clearly document technical workflows for non-technical stakeholders. B2B marketing experience involving longer, multi-touch sales cycles is preferred. Experience within manufacturing, industrial, distribution, or dealer-network environments is a plus but not required. Familiarity with Google Search Console, GA4, or SEMrush is a plus. Nice to Have Experience with HubSpot, Shopify, or Shopyflow-connected marketing systems. Experience building attribution models for long-cycle B2B sales, including original-source and latest-touchpoint reporting. HubSpot certifications in areas such as Marketing Hub Software, Revenue Operations, or Email Marketing. How You’ll Work You’ll join a small, collaborative marketing team supporting multiple product brands. The team values clear documentation, proactive recommendations, and a direct, no-hype communication style. You’ll have ownership of the HubSpot instance and the opportunity to see how your automation work directly impacts pipeline and revenue reporting. #J-18808-Ljbffr