Marketing Manager

Marketing Manager

Reporting to the Group President, the Marketing Manager is responsible for leading Lithion's marketing activities, shaping and maintaining the company's brand identity, and driving measurable marketing outcomes with a strong focus on lead generation, campaign performance, and pipeline growth.

Direct reports:

• Marketing Coordinator

Key responsibilities and duties:

• Develops and executes a content strategy that aligns with our brand identity, target audience, and marketing objectives
• Owns and executes lead generation activities, ensuring content and campaigns drive measurable engagement and pipeline growth
• Manages external marketing agencies and partners, ensuring alignment with brand guidelines, messaging, and commercial objectives
• Creates engaging, high-quality written content for multiple platforms, including website, social media, campaigns, and marketing material
• Oversees SEO strategy and website optimization to increase organic traffic and conversions
• Designs visually appealing graphics and assets to accompany written content, including social media posts, infographics, and illustrations, etc.
• Manages and optimizes content across digital platforms, ensuring consistency, quality, and effectiveness
• Manages content calendars, schedules, and workflows to ensure the timely and consistent delivery of content
• Owns execution of digital marketing campaigns, including social media, email, and website initiatives
• Conducts research and stays updated on industry trends, competitors, and audience preferences to inform content creation strategies
• Tracks and reports content performance using analytics tools and makes data-driven decisions to optimize content effectiveness and improve performance
• Works closely with cross-functional teams (marketing, sales, product, engineering) to develop accurate and relevant content
• Owns and manages the CRM system, ensuring accurate tracking of leads, campaign performance, and pipeline visibility
• Performs other duties outside their scope of work as assigned and required

Qualifications and competencies:

• Associate's degree in Marketing, Communications, Journalism, Design, or a related field (or equivalent experience)
• 3–5 years' proven experience in marketing, including content creation, copywriting, and digital marketing, ideally within a B2B or technical environment
• Strong writing and storytelling skills, with the ability to adapt writing style for different audiences and platforms
• Proficiency in content creation tools and platforms, such as content management systems, graphic design software, and social media scheduling tools
• Strong understanding of digital marketing principles, SEO best practices, and content analytics
• Basic graphic design skills with knowledge of visual composition, typography, and image editing
• Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work independently
• Creative mindset with a passion for staying updated on industry trends and exploring innovative content formats
• Proactive, hands-on approach with a focus on execution and continuous improvement
• CRM management experience
• Must be able to read, write, and speak/understand English fluently

Work environment and physical requirements:

• This role is conducted in an office environment requiring some or all of the following:
• Prolonged periods of sitting at a desk or workstation
• Repetitive hand and arm movements
• Occasional lifting to 50lbs may be required
• Frequent reaching, grasping, pushing or pulling, bending or twisting motions
• Walking short distances and standing for meetings or other office activities