Performance Creative Strategist

We're hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions. This role is for someone who: Has a strong creative eye and a performance mindset Obsesses over what makes content stop the scroll and convert Knows how to translate data into a creative brief Experience building diverse UGC pipelines Thrives in a fast-moving, test-and-learn environment You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works. Creative Strategy & Testing Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles Translate performance data into actionable creative briefs for internal teams and creators Identify winning patterns and build frameworks for scaling proven concepts Stay ahead of platform trends, ad formats, and creative benchmarks Creator & UGC Content Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging Review creator deliverables through a performance lens before they go live Build and maintain a library of winning creative frameworks by creator type, platform, and audience Partner with the Growth Manager to analyze creator performance and identify what scales Cross-Functional Creative Operations Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform Work with creative studio to manage production timelines and ensure assets are ready to test Work with video editors and designers to iterate quickly on top performers Maintain a living creative learnings doc that informs future strategy Analytics & Insights Analyze creative performance at the hook, format, and narrative level Pull and synthesize data from Meta, TikTok, and YouTube to surface what's working Build and maintain a creative scorecard to track performance across active tests Present findings and recommendations in clear, actionable formats Requirements What You Bring 2-4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency Demonstrated ability to write and brief high-performing ad creative Strong analytical instincts — you can read a creative report and know what to do next Experience working with UGC creators and/or influencer-led content Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances Strong written communication — briefs, copy, and internal decks that are clear and sharp What We're Looking For You think about creative as a performance lever, not just aesthetics You can move from insight to brief to live asset quickly You're as comfortable in a spreadsheet as you are in a creative doc You have strong opinions about what makes content work — and you back them with data You're a clear communicator and a strong cross-functional partner You care about building systems, not just shipping one-off assets Nice to Have Experience at a health, wellness, or supplement brand Comfort writing short-form ad copy in addition to briefing it Exposure to CTV or YouTube performance creative Strong comfort using AI tools to accelerate creative iteration and research Experience with creator whitelisting and paid amplification workflows Benefits Competitive compensation including salary and equity Fully-paid health, dental, 401K, and vision insurance Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO Why You’ll Love Working Here At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. #J-18808-Ljbffr Create Wellness