Vice President, Measurement

VP, Measurement

At MSL, we're on a mission to make every client more influential and a positive force of influence in the world. Because we know that influence equals impact and the more influential you are, the more impactful you can be. We're proud to partner with incredible brands, companies, and leaders who want to push boundaries and create change – and we're looking for passionate creators and storytellers who want to do the same. But it's not just our work (and the awards we win for it) that energizes us, it's who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning, and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year.

We are currently seeking a VP, Measurement for our Consumer Brands Practice, based in our New York office. In this role, you will design and lead measurement systems and data products for our Consumer Brands clients and help scale across MSL.

Responsibilities:

• Develop, maintain, and nurture deep knowledge and a POV on groundbreaking tools/tech, platforms, and partners that benefit our client work and thought leadership in the industry.
• Drive new approaches and contribute to product development to help deliver the most influential and impactful work for our clients.
• Lead measurement for the Consumer Brands practice, including helping teams set important metrics, measuring success, and crafting value storytelling.
• Develop stand alone and integrated PESO measurement approaches and be able to partner with agency partners to help develop integrated measurement approaches.
• Be the expert and inspiring leader in assessing diverse and evolving needs across Consumer Brands' clients. Scale guidelines and tailor them to different business goals.
• Stay connected with earned media and digital counterparts to evolve approaches as quickly and dynamically as the world around us.
• Be an expert at using web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Work in collaboration with other leaders at the agency to drive decisions that produce industry leading work and deliver POVs for clients and the industry.
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social/earned media campaigns.
• Deeply understand client background, industry issues, products and services, key customers and competitors in the marketplace and identify needs that need to be addressed.

Qualifications:

• 8+ years of experience in digital analytics, market research or related field; agency experience preferred.
• Working knowledge of advanced statistics and data modelling techniques.
• Experience with a variety of tools related to social listening and other research tools (Brandwatch, GWI, NW, Quid, Simmons/MRI to name just a few.)
• Deep experience in creating and evolving measurement approaches managing and making clients think differently about the ROI of PR.
• Ability to grasp critical business issues and knowing how to orient data around the issue, including developing interesting frameworks and simplifying complex data sets/insights.
• Experience working with or interest in data visualization tools and creative ways to display information as well as excellent storytelling.
• Ability to lead and coach team members.
• Strong verbal and written communication, organizational and time-management.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $121,315.00 - $194,220.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.