Director, Brand Engagement (Account Services)

Director, Brand Engagement (Account Services)

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Hart is a full-service, independent brand transformation agency that creates growth for middle‑market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never‑ending quest to move brands to better places for a better world.

Position Summary

The Brand Engagement Director manages a significant client engagement and serves as a strategic leader responsible for driving client growth, elevating client relationships, and identifying new business opportunities. This role champions innovative strategies, performance marketing integration, and cross‑disciplinary excellence to deliver measurable client impact.

Key Responsibilities & Accountabilities

Strategic Advisory & Account Leadership

• Leads day‑to‑day strategic planning and execution across multiple accounts.
• Ensures strategic recommendations, deliverables, and thought leadership align with client goals.
• Partners with clients to shape brand, marketing, and business strategies.
• Elevates the quality of SOW deliverables.
• Develops and manages action plans based on client and team satisfaction scores.
• Develops and/or manages account plans and identifies organic growth opportunities.

Client Growth & Relationship Development

• Identifies opportunities for organic growth within existing accounts.
• Strengthens multi‑level client relationships.
• Develops trusted, senior‑level relationships with client stakeholders.
• Manages strategic conversations and facilitates high‑impact presentations.
• Directly manages Senior Brand Engagement Managers and Brand Engagement Managers.
• Sets quarterly Rocks and goals with team members.
• Coaches team in strategic thinking, client leadership, and industry expertise.

Cross‑Functional Collaboration

• Ensures integrated delivery across creative, strategy, media, digital, PR, social and project management teams.
• Serves as the strategic lead for interdisciplinary workstreams.
• Provides clarity and alignment across internal teams.

Performance Monitoring & Financial Management

• Oversees AGI forecasting and account financial health.
• Monitors performance metrics across client satisfaction, Lift scores, KPIs, and deliverable quality.
• Ensures accounts are staffed appropriately and profitably.

Prerequisites & Qualifications

Experience

• 8‑12 years in account leadership, brand strategy, marketing, or consulting.
• Strong experience leading teams and multi‑disciplinary work.
• Ability to synthesize insights into actionable strategic recommendations.
• Strong communicator with excellent client leadership skills.
• Track record in managing and leading performance marketing engagements.
• Experience with financial services and/or healthcare clients.

Capabilities & Leadership Qualities

• Exceptional strategic thinking and problem‑solving abilities.
• Excellent strategic storytelling and presentation skills.
• Demonstrated ability to lead and motivate high‑performing teams.
• Deep understanding of marketing, advertising, digital ecosystems, and brand strategy.
• Ability to translate insights into actionable, revenue‑driving recommendations.

Additional Skills

• Adept at using data to inform strategic decisions.
• Commitment to innovation, continuous improvement, and elevating agency thinking.

Success Metrics

• Organic revenue growth across portfolio of clients.
• L Lift scores and client satisfaction.
• Quality of strategic deliverables and thought leadership.
• Strength of internal team and client relationships.

Personal Skills and Character Traits

• Curious, positive, and ambitious.
• Collaborative team player who enjoys working with others.
• Flexible and able to take direction while contributing fresh ideas.
• Self‑motivated with a positive attitude and strong sense of initiative.
• Thrives in a fast‑paced environment, with excellent organizational skills.

What We Offer

• An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values.
• We are Champions for Others.
• We are Human‑First.
• We Act as One.
• We invite Exploration.
• A fruitful salary and benefits package.
• Perks such as paid parental leave, summer flex Fridays and volunteer time off.
• A hybrid work environment.
• Generous amount of paid time off annually + paid holidays.
• Flexible spending accounts for health and dependent care.
• Health Savings Account option with employer match.
• Paid short‑term and long‑term disability coverage.
• Daily snacks, beverages, and full access to our on‑site tavern and lounge.
• An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well‑being, and shared purpose.
• We employ great people from an ever‑widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative.

Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Responsible for all other duties, activities and responsibilities considered reasonable in terms of the scope and spirit of this job description; all other terms and conditions of employment with Hart will be governed by the employee manual.

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Seniority level

Director

Employment type

Full‑time

Job function

Business Development and Sales, Advertising Services