Head of Marketing

• Sales Enablement & Selling Tools

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Foodservice Systems division is a world-leading supplier of kitchen facilities, equipment and supplies solutions. As a full system manufacturer, distributor and program management partner, we supply global chains in the quick-service restaurant, convenience store and supermarket segments, helping to manage unit growth and upgrade their facilities.

Summary

About the job

The Head of Marketing serves as a strategic and operational leader responsible for driving marketing effectiveness, growth, organizational alignment, and execution excellence across the Chain Link Service business. This role combines comprehensive marketing leadership with Chief of Staff responsibilities, ensuring that strategic initiatives are translated into measurable outcomes. As a key member of the Global Marketing Leadership Team, this individual will lead all aspects of branding, brand building, digital marketing, websites, e-commerce/web shop management, promotions, sales enablement tools, trade shows, customer events, and project management. Simultaneously, the role will act as the operational right hand to the General Manager for Chain Link Services, driving cross-functional alignment, strategic planning, business reviews, resource prioritization, and execution of critical initiatives. The ideal candidate is a highly strategic marketing leader with strong operational discipline, exceptional project management capabilities, executive presence, and a proven ability to lead critical initiatives in a complex business environment.

Essential Duties And Responsibilites

• Brand Strategy & Brand Building
  • Develop and execute global brand strategies that strengthen market position, increase awareness, and support commercial growth objectives.
  • Lead brand architecture, messaging, value proposition development, and market positioning initiatives.
  • Ensure consistent brand standards and execution across all customer-facing channels and geographies.
  • Drive brand awareness, customer engagement, and reputation-building initiatives.
  • Partner with Franke Group and Franke Foodservice Systems Marketing colleagues.
• Digital Marketing & Demand Generation
  • Lead digital marketing strategy including SEO, SEM, social media, email marketing, content marketing, marketing automation, and analytics.
  • Monitor performance metrics and leverage data-driven insights to improve marketing effectiveness and ROI.
  • Oversee marketing technology platforms and digital marketing capabilities.
  • Partner with Franke Group and Franke Foodservice Systems Marketing colleagues.
• Website & E-Commerce (Web Shop)
  • Lead website strategy, governance, content management, and user experience for defined business unit.
  • Lead ongoing website optimization to improve customer engagement, lead generation, and conversion performance.
  • Support and advocate for business unit web shop strategy, functionality, content, and performance to drive customer satisfaction and revenue growth.
  • Partner with Head of Ecommerce and business stakeholders to enhance digital customer experiences.
• Promotions & Campaign Management
  • Develop integrated marketing campaigns supporting business unit priorities and growth objectives.
  • Lead product launches, promotional activities, customer engagement programs, and market activation initiatives.
  • Ensure consistent execution across regions and channels.
  • Partner with Franke Product and Segment Management.
• Sales Enablement & Selling Tools
  • Lead development and management of customer-facing sales and marketing materials.
  • Create tools, presentations, collateral, case studies, competitive intelligence, and digital assets that enable commercial success.
  • Partner closely with sales leadership to improve customer engagement and sales effectiveness.
• Trade Shows & Industry Events
  • Develop trade show and event strategy aligned with business objectives.
  • Manage event planning, budgeting, logistics, messaging, branding, and post-event measurement.
• Customer Events & Executive Engagement Programs
  • Lead planning and execution of customer conferences, advisory boards, executive briefings, and customer experience programs.
  • Create impactful customer interactions that strengthen relationships and contribute to business growth.
  • Ensure flawless execution and measurable business outcomes.

Your Tasks

• Marketing Project Management Office (PMO)
  • Lead marketing project management processes and governance.
  • Oversee prioritization, resource allocation, timelines, and execution of strategic marketing initiatives.
  • Implement best practices, workflows, and performance measurement systems.
  • Ensure projects are completed on time, within budget, and aligned with strategic objectives.
• Budget & Performance Management
  • Manage marketing budgets, resource planning, and investment allocation.
  • Establish KPIs and dashboards to measure marketing effectiveness.
  • Report performance against targets and recommend optimization actions.
• Strategic Planning & Business Operations
  • Serve as a trusted advisor and operational partner to the VP/General Manager of Chain Link Services
  • Support development and execution of marketing strategy and annual operating plans.
  • Drive strategic initiatives and special projects across the Franke Foodservice marketing organization.
  • Coordinate business reviews, leadership meetings, and strategic planning sessions.
• Leadership Team Enablement
  • Facilitate alignment across the Global Marketing Leadership Team.
  • Track strategic priorities, action items, and organizational objectives.
  • Prepare executive presentations, communications, dashboards, and reporting materials.
  • Ensure effective communication and coordination across functions and regions.
• Organizational Effectiveness
  • Lead cross-functional projects involving sales, commercialization, product management, operations, and executive leadership.
  • Support change management and transformation initiatives.
• Executive Communications
  • Develop executive-level communications, presentations, and leadership updates.
  • Support preparation for board meetings, executive reviews, customer engagements, and strategic discussions.
  • Ensure consistent messaging across leadership communications.

Requirements

KNOWLEDGE, SKILLS, AND ABILITIES

• Strategic planning and business acumen.
• Executive presence and influencing skills.
• Strong project management and operational leadership capabilities.
• Excellent written, verbal, and presentation skills.
• Data-driven decision-making and analytical mindset.
• Budget planning and financial management.
• Team leadership and talent development.
• Change management and organizational effectiveness.
• Ability to manage multiple priorities in a fast-paced environment.

EDUCATION And/or EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience.
• Proven success leading brand strategy, digital marketing, events, and commercial marketing programs.
• Experience managing websites, e-commerce platforms, and digital customer experiences.
• Demonstrated success leading complex cross-functional projects and organizational initiatives.
• Experience working with Product Management and Customer Marketing teams.
• Chief of Staff, business operations, or strategic planning experience strongly preferred.
• Experience working in global and matrixed organizations.

What we offer you

• Comprehensive benefits package (Health, Vision, Dental, and More) starting day 1
• Free life insurance
• 401k match up to 4%
• Paid time off and 11 holidays.

Contact details

For more information see:

Important information for all executive search companies, headhunters and HR consultants

The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.