Sales Director

Job Description

Job Description

Bonus PotentialReports To

Vice President of Operations

Direct Reports

Director of Marketing

Key Partnerships

• Business Line Leaders
• Branch Managers
• Settlement Officers
• Operations Teams
• Product Teams
• Finance
• Accounting

Position Summary

The Sales Director at Eagle Title is a leadership role responsible for driving revenue growth across all branches through disciplined sales execution, recruiting top talent, and strategic market expansion. This role serves as the central sales strategist, coach, and growth catalyst—building a scalable, high-performance sales model that supports residential, builder, and commercial business lines.

The Sales Director operates with influence and accountability for sales outcomes but does not have direct reporting authority over Settlement Officers. Performance management, compensation decisions, and employment matters remain with Business Line Leaders and Branch Managers.

However, this role plays a critical role in performance diagnostics, coaching, and escalation support, ensuring accountability through structured insight and partnership with leadership.

In addition, the Sales Director owns the company's sales infrastructure and operating cadence, including CRM strategy and governance, dashboards and reporting, quarterly business reviews, and companywide sales rhythms.

The Sales Director directly oversees the Director of Marketing and is responsible for ensuring marketing strategy is aligned to measurable revenue outcomes, pipeline creation, and market growth.

Strategic Purpose of the Role

• Driving revenue growth across residential, builder, and commercial business lines
• Building a scalable sales organization capable of supporting aggressive recruiting and expansion
• Partnering with leadership to recruit, onboard, and ramp high-performing Settlement Officers
• Establishing consistent sales execution, messaging, and accountability across all branches
• Leading structured coaching and performance cadences that improve productivity and retention
• Owning CRM adoption and sales data integrity to enable visibility, forecasting, and accountability
• Supporting market expansion, new branch launches, and acquisition integration efforts
• Strengthening Eagle Title's reputation through aligned sales strategy and consistent client experience

Core Responsibilities1. Revenue-Focused Sales Strategy

• Develop and execute a companywide sales strategy by business line and market
• Partner with executive leadership to establish revenue targets and growth plans
• Identify high-potential brokerages, builders, developers, lenders, and commercial partners
• Contribute to market expansion strategy, including evaluating new markets and growth opportunities

2. Recruiting & Talent Pipeline Development

• Partner with the VP of Operations to build and execute a proactive recruiting strategy for high-performing Settlement Officers
• Develop and maintain a pipeline of potential hires across markets
• Support candidate evaluation, including assessment of production potential and book of business
• Assist in closing top candidates by aligning expectations around production, support, and opportunity
• Ensure strong onboarding and ramp strategies that accelerate time-to-productivity

3. Settlement Officer Sales Support (Non-Reporting)

• Act as a sales advisor and coach to Settlement Officers across all branches
• Lead structured 1:1 coaching sessions based on performance:
  • Weekly for underperforming producers
  • Bi-weekly for those on target
  • Monthly for senior/high-performing Settlement Officers
• Conduct structured roleplay and skills development sessions based on real scenarios
• Support strategic account planning and major relationship pursuits
• Reinforce consistent sales behaviors and expectations across all branches

4. Performance Insight & Accountability Support

• Utilize CRM data, dashboards, and QBRs to assess performance and pipeline health
• Identify performance gaps early and provide actionable coaching plans
• Provide structured performance insights and recommendations to Branch Managers and Business Line Leaders to support performance management decisions
• Support leadership in driving accountability while respecting reporting structures

5. Branch Manager Partnership

• Collaborate with Branch Managers to drive branch-level revenue performance
• Align sales activity with operational capacity and service delivery
• Provide market intelligence, competitive insight, and pipeline visibility
• Support onboarding of new hires and branch-level growth initiatives

6. Business Development & Strategic Relationships

• Focus on enterprise-level, multi-market relationships that elevate opportunity across branches
• Open doors and create access for Settlement Officers to expand key relationships
• Represent Eagle Title at industry events and partner forums
• Maintain a select portfolio of strategic relationships that drive enterprise-level growth

7. Sales Enablement, Marketing Alignment & Brand Execution

• Establish consistent sales messaging, value propositions, and best practices

Partner directly with the Director of Marketing to:

• Align campaigns to revenue and pipeline goals
• Drive targeted market growth initiatives
• Ensure consistency across branding and messaging
• Measure and improve ROI on events and campaigns

Additionally:

• Support CE classes, presentations, and business development initiatives

8. CRM Adoption & Sales Infrastructure

• Own CRM strategy, governance, and data integrity across the organization
• Establish clear behavioral expectations for CRM usage among Settlement Officers
• Drive adoption through training, coaching, and accountability
• Ensure accurate pipeline tracking, forecasting, and reporting

9. Operational Alignment & Compliance

• Ensure sales commitments align with operational capabilities
• Maintain strong knowledge of title regulations and compliance standards
• Model ethical, compliant, relationship-driven sales practices

10. Growth Initiatives (Expansion & M&A Support)

• Support new market expansion, branch launches, and growth planning
• Provide sales insight and market intelligence to evaluate potential acquisitions
• Assist in onboarding and integrating new teams into the Eagle Title sales model

11. Culture & Team Leadership

• Reinforce a high-performance, collaborative sales culture across all branches
• Recognize achievements and celebrate team success
• Promote consistency, accountability, and engagement during periods of growth and change

12. Sales Technology & AI Enablement

• Lead the adoption and integration of AI tools and automation to improve sales productivity, consistency, and scalability
• Identify opportunities to leverage AI across the sales lifecycle, including:
  • Prospecting and lead generation
  • Outreach and communication
  • Meeting preparation and follow-up
  • CRM data entry, insights, and pipeline management
• Partner with Marketing and Operations to implement AI-driven tools that enhance campaign performance and sales efficiency
• Establish best practices and training to ensure adoption across Settlement Officers
• Continuously evaluate new tools and technologies to maintain a competitive edge in the market

Measures of Success (KPIs)

Success in this role will be measured through:

• Achievement of market share targets across all business lines (Goal: 10%+ in core markets)
• Companywide transaction growth and pipeline expansion
• Successful recruiting and ramp-up of new Settlement Officers
• Improvement in Settlement Officer performance and engagement
• CRM adoption, accuracy, and utilization
• Forecasting accuracy and pipeline visibility
• Marketing contribution to pipeline creation and revenue growth
• Branch Manager satisfaction and cross-functional alignment
• Retention and expansion of key referral relationships
• Alignment of sales activity with Eagle Title's client experience standards

Ideal Candidate ProfileExperience

• Proven success in purchase-driven sales environments
• Experience supporting multi-branch or multi-market organizations
• Demonstrated success in recruiting and developing high-performing sales talent
• Experience influencing teams without direct authority
• Experience leading or aligning with marketing to drive revenue outcomes (preferred)
• 8+ years in title, settlement services, real estate, or commercial real estate

Skills & Competencies

• Exceptional relationship-building and influence skills
• Strong understanding of purchase transaction dynamics
• Strategic thinker with hands-on execution ability
• Strong coaching, communication, and facilitation skills
• Ability to drive accountability through data and collaboration
• Experience building scalable processes and systems

Personal Attributes

• Connector and bridge-builder across teams
• Growth-oriented and highly accountable
• Entrepreneurial mindset with strong business judgment
• Respected, credible, and service-oriented leader
• Comfortable building structure within a scaling organization

Benefits:   Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), Safe Harbor 401(k), Long-term Disability and Employee Assistance Program (EAP).

This is a terrific opportunity to join a culture-orientated growth company. Eagle Title is an equal-opportunity employer committed to diversity and inclusion in the workplace.