Paid Social Creative Strategist

About Us

We are an AI-native learning company focused on creating more effective, interactive, and personalized learning experiences through AI. The company has raised more than $50 million from leading investors. Our core team brings experience from top technology companies, education technology, AI products, zero-to-one company building, and scaling businesses. With team members across China and the United States, we combine a global product perspective with strong execution capabilities. We have already established a real user base, a proven business model, and a solid foundation for commercialization. At the same time, we are building a new generation of AI learning products for the global market.

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

About the Role

We're looking for a Paid Social Creative Strategist who loves turning ideas into high-performing ads and takes ownership of results. If you're passionate about short-form video, performance-driven creative, and storytelling—and enjoy collaborating with creators, influencers, and production partners—you'll thrive in this role.

You'll own the end-to-end creative process for paid social campaigns, using data and experimentation to develop ads that drive measurable business growth.

Responsibilities

• Own Gakku's end-to-end social advertising creative process, from ideation and scripting to talent sourcing, production coordination, editing direction, and final delivery.
• Develop high-performing paid social ads through compelling copywriting, creative storytelling, and strong visual execution.
• Manage relationships with external agencies, creators, actors, and video editors to ensure efficient workflows and high-quality deliverables.
• Analyze creative performance using data-driven frameworks and continuously optimize messaging, hooks, visuals, and overall ad effectiveness.
• Identify winning creative patterns, scalable formats, and best practices to contribute to Gakku's advertising playbook and improve ROAS.
• Stay up to date with social media trends, platform best practices, and emerging creative formats to keep campaigns fresh and competitive.

Preferred Qualifications

• 2+ years of full-time experience in performance marketing, creative strategy, or growth marketing for consumer apps or at a marketing agency.
• Experience marketing B2C mobile or web applications, such as productivity, education, language learning, marketplace, or subscription-based products.
• Proven experience creating and optimizing paid social advertising creatives across platforms such as Meta, TikTok, and YouTube.
• Strong analytical mindset with the ability to interpret performance data and translate insights into creative improvements.
• Excellent project management and communication skills, with experience coordinating cross-functional teams and external partners.
• Hands-on experience filming, editing, or producing high-quality video content is a strong plus.
• Previous experience in management consulting or strategy & operations is a plus.

This Role Is Not a Fit If

• Your experience is primarily as a freelance content creator without owning end-to-end marketing strategy or performance metrics.
• Your background is focused on organic social media content without hands-on experience managing or optimizing paid advertising campaigns.

Work Arrangement & Compensation

• Location: Fully remote (U.S. only)
• Schedule: Full-time (40 hours/week) with flexible working hours, to be finalized with the hiring manager. xhyhwjd
• Employment Type: W-2 full-time employee with a comprehensive benefits package.