Senior Director, Product Marketing

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS. Our most valuable asset is our people At ZS, we honor the visible and invisible elements of our identities, personal experiences and belief systems, the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities and desire to learn are part of your success here. Learn more about our diversity, equity and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they are needed to thrive and sharing the messages they are passionate about: ZS’s Corporate Enterprise Functions comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication, whether our customer is a client or another ZS employee. Senior Director, Product Marketing As Senior Director, Product Marketing, you will shape enterprise-level market-facing strategy for ZS’s platform and product portfolio, connecting customer needs, differentiated value and commercial priorities. You will work with firm leadership, product management, sales and other partners to translate strategy into measurable business outcomes across demand, conversion, adoption and expansion. You will lead and develop product marketers, establish a scalable product marketing operating model and prioritize resources across complex initiatives. This is a leadership role that also calls for hands-on judgment: sharpening positioning, testing market assumptions, guiding critical launches and helping teams turn technical capabilities, including AI and agentic AI, into credible business value. What You’ll Do: Set a cohesive portfolio product marketing strategy that aligns with ZS’s enterprise goals, identifies priority markets, customer segments and growth opportunities, aligns platform and product narratives, and translates business priorities into focused go-to-market plans. Build a disciplined market and customer insight agenda using customer satisfaction, buyer research, win/loss analysis, industry trends and competitive intelligence. Turn evidence into recommendations for portfolio investment, positioning and commercialization. Partner with product management on strategic roadmap priorities, competitive need/gap analysis, pricing and packaging strategy. Bring market evidence and commercial judgment to shared decisions, aligning customer value, product direction and go-to-market readiness. Develop differentiated positioning, messaging and value propositions for technical and non-technical audiences. Translate AI and agentic AI capabilities into clear, credible business value stories that explain relevant use cases, benefits and limitations without overstating capabilities. Lead complex, cross-functional launches and commercialization initiatives, aligning launch priorities, audience strategy, readiness and success measures with product management, sales, demand generation, partners and customer success. Extend go-to-market strategy across the product lifecycle, working with customer success, product and sales to support adoption, engagement, retention and expansion. Use customer feedback and performance data to improve the value customers realize over time. Ensure scalable sales and partner enablement that helps direct and indirect sellers communicate differentiated value and compete effectively. Guide the creation of thought leadership, case studies, demos, video and other assets that support demand generation, lead nurturing and sales conversion. Influence executive decisions with a clear, evidence-based point of view on market opportunities, competitive threats and strategic trade-offs. Align firm, business unit and industry leaders around shared priorities and resolve cross-functional tensions constructively. Prioritize resources across the portfolio, balancing strategic opportunities, launch complexity and ongoing lifecycle needs. Establish repeatable planning, insight-sharing, launch and measurement practices that improve speed, quality and team effectiveness. Hire, develop and retain product marketing talent, including senior product marketers. Set clear expectations, coach strategic and commercial judgment, and provide hands-on direction on high-stakes positioning, launch and enablement work while building team autonomy. What You’ll Bring: A bachelor’s degree in marketing, business administration or a related field; MBA preferred. 15+ years of relevant experience in B2B platform or SaaS product marketing, commercialization or strategic marketing, with substantial senior leadership experience and a demonstrated record of driving product awareness, demand, adoption and revenue growth. Deep understanding of platform and SaaS business models, market dynamics and customer needs, with the ability to translate complex technical capabilities into differentiated value propositions and commercially effective go-to-market strategies. Strong strategic and commercial judgment, including experience shaping portfolio priorities, informing roadmap and pricing decisions, and leading complex launches in competitive markets. You can turn competitive pressure into sharper positioning rather than reactive messaging. A track record of building, leading and mentoring high-performing product marketing teams, including senior talent, and creating scalable processes that improve quality, resource prioritization and team effectiveness. Exceptional executive communication and influencing skills, with the ability to align cross-functional stakeholders around a shared market point of view and articulate complex concepts clearly to technical and non-technical audiences. A data-driven approach to strategic problem-solving, using customer insight, win/loss evidence and performance measures to evaluate trade-offs, demonstrate business impact and improve execution. Fluency in AI and agentic AI concepts, including predictive analytics and generative AI assistants, and the ability to translate them into credible business value, relevant customer use cases and compelling narratives. Experience in personalization, customer engagement, content technology or medical, legal and regulatory (MLR) review technology is preferred. Transferable experience and a demonstrated ability to become fluent quickly in a new competitive category are also valued. A creative, collaborative mindset with a bias for action and curiosity. You bring ideas to life through content, video and storytelling, remain close to critical execution, and adapt effectively to changing priorities and market conditions. How you’ll grow: Cross-functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s-curves, individual contribution and role expansions Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States , visit ZS US office locations | Where we work | ZS . Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections. Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures. Work Authorization: This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. #J-18808-Ljbffr