Brand Manager

The Good Crisp Company is a rapidly growing snack brand, offering great-tasting, guilt-free snacks designed for healthier lifestyles. Our products are Certified Gluten-Free, NON-GMO Project Verified, and free from artificial ingredients and top allergens. Based in Boulder, Colorado, we are in our seventh year of North American market development, with products available in over 20,000 grocery stores across the U.S. and a robust e-commerce presence. 

Our values as a company are our north star. It is important every employee contributes to them as we strive to create a successful business that contributes to a more joyful life.  

1. We make work a place we all want to be.  

1. We’re entrusted to deliver quality work. How we get there is up to us.  

1. We choose thoughtful solutions even when it’s not easy.  

What You’ll Do: 

The Brand Manager is responsible for leading and growing The Good Crisp Company’s brand presence across all consumer touchpoints. This role ensures the brand shows up consistently, compellingly, and in a way that drives both awareness and conversion across retail, digital, and e-commerce channels. 

This position blends strategic thinking with hands-on execution, owning key brand initiatives including innovation launches, campaigns, experiential marketing, messaging, and day-to-day brand management. The Brand Manager partners cross-functionally to bring the brand to life in a way that is relevant playful, and rooted in great taste and high-quality ingredients. 

Key Responsibilities 

• Own The Good Crisp Company’s brand strategy across all channels, ensuring consistency and clarity in how the brand shows up across packaging, retail, digital, social, and e-commerce 

• Translate brand strategy into impactful campaigns and storytelling 

• Develop and execute brand campaigns that drive awareness, trial, and loyalty 

• Lead brand management for new product launches and innovation 

• Partner cross-functionally to bring new products to market, including positioning, messaging, packaging input, and go-to-market plans 

• Own product positioning, messaging, and reasons to believe (RTBs) 

• Ensure clear, differentiated, and compelling communication across all SKUs and platforms 

• Partner with Design to bring the brand to life visually 

• Provide clear briefs and direction to ensure creative aligns with brand strategy and business goals 

• Collaborate with Sales and Shopper Marketing to support development of retail programs, merchandising strategies, and customer-specific initiatives that drive conversion 

• Oversee brand presence across digital and e-commerce platforms, building consistency and effectiveness across website, Amazon, and paid/owned digital channels 

• Leverage data and insights to evaluate campaigns, innovation, and brand health, adjusting strategies accordingly 

• Coordinate across Marketing, Sales, Ops, and E-comm teams to ensure projects are delivered on time and at a high level 

• Bring to life experiential marketing ideas 

Who You Are: 

• You have a genuine passion for consumer brands and love thinking about what makes people choose one product over another. 

• You can connect the dots between consumer insights, brand strategy, innovation, and execution to drive business growth. 

• You are equally comfortable reviewing performance data as you are evaluating creative concepts or packaging designs. 

• You know how to influence and collaborate across teams, bringing together sales, operations, design, e-commerce, and leadership to move projects forward. 

• You have strong attention to detail and care deeply about maintaining brand consistency across every consumer touchpoint. 

• You are comfortable managing multiple priorities simultaneously and can keep projects moving without sacrificing quality. 

• You enjoy solving problems, finding opportunities, and taking ownership rather than waiting for direction. 

• You are excited by the opportunity to help shape the future of a fast-growing brand and leave your fingerprints on the work. 

Qualifications:

• 8+ years of experience in brand management, marketing, or product marketing, ideally within CPG, food & beverage, or consumer goods 

• Proven experience developing and executing brand strategies across multiple channels (retail, digital, social, e-commerce) 

• Experience leading product launches and innovation from concept to market 

• Strong understanding of consumer insights, positioning, and messaging development 

• Experience working cross-functionally with Sales, Design, Operations, and E-commerce teams 

• Strong analytical skills, with the ability to translate data into actionable insights 

• Ability to manage multiple projects in a fast-paced, high-growth environment 

• Experience managing agencies or external partners is a plus 

Position Details: 

While we’re ideally looking for candidates in the greater Boulder area, we’re also open to remote candidates for this role. For local candidates, we expect a hybrid work schedule, coming into the office on Tuesdays and Wednesdays to work together in person. For remote candidates, occasional travel is required for team meetings or company events. 

This role reports into the SVP of Marketing