Director of Marketing

At Solaris HealthCare East Orlando, located at 250 South Chickasaw Trail, Orlando, FL 32825, we understand that a significant change in health can be challenging. That's why our mission is to provide top-quality care that helps our residents move forward and resume their normal way of life. We believe that who we are and what we stand for is evident in our name. At Solaris HealthCare East Orlando, we strive to care for each resident like family, recognizing that compassionate, personalized care can achieve limitless possibilities. By joining our team, you will be part of a dedicated group of professionals committed to supporting and uplifting our residents, ensuring they receive the best possible care to lead fulfilling lives.
Join us and make a meaningful difference in the lives of our residents every day!


Proud Partner of the Tampa Bay Buccaneers - join the spirited KARE KREWE of East Orlando!


You'll love being part of our team-and you may also qualify for these amazing benefits:

Affordable Health, Dental & Vision Insurance (family options included)


Daily Pay -get paid when YOU want


401k with Company Match -plan of your future


Generous PTO, Holidays & Sick Time -we value work life balance


Tuition Reimbursement -invest in your growth


Life Insurance & Disability Coverage -peace of mind for you & your family


Uniforms Provided & Perks Programs -we've got your covered


Wonderschool Concierge Services -childcare made simple


Shift Differentials up to $2 an hour depending on location, position & shift! Join a team that invests in YOU - your health, future & your success!

This role requires Florida AHCA Clearinghouse background screening.

Solaris HealthCare is seeking a Director of Marketing to join our team!

Responsibilities:

• Marketing Strategy Development-
• Develop and implement comprehensive marketing strategies to increase awareness and drive occupancy of the facility
• Conduct market research to identify trends, target audiences, and competitive landscape

Brand Management-

• Enhance and maintain the facility's brand image through consistent messaging and high-quality marketing materials
• Ensure all marketing efforts align with the company's mission and values

Digital Marketing-

• Oversee digital marketing initiatives including website management, SEO, social media, email campaigns, and online advertising
• Analyze digital metrics to optimize online presence and engagement

Community Outreach-

• Build and maintain relationships with community partners, referral sources, and local organizations
• Organize and participate in community events, health fairs, and other outreach activities

Content Creation-

• Develop engaging content for various platforms including blogs, newsletters, press releases, and promotional materials
• Collaborate with the clinical team to produce educational content that highlights the facility's expertise and services

Advertising and Promotions-

Plan and execute advertising campaigns across various media channels.

Monitor and evaluate the effectiveness of marketing campaigns to ensure ROI.

Leadership and Collaboration-

Lead and mentor the marketing team, fostering a collaborative and innovative work environment.

Work closely with the admissions, clinical, and administrative teams to ensure cohesive marketing efforts.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 3 years of experience in healthcare marketing, preferably in a skilled nursing or long-term care setting.

Proven track record of developing and executing successful marketing strategies.

Strong understanding of digital marketing tools and analytics.

Excellent communication, leadership, and interpersonal skills.

Ability to work independently and as part of a team in a fast-paced environment.

Proficient in Microsoft Office Suite.