Business Intelligence Principal-Sales Operations

**This position can be based in LA, MS, FL or GAAbout the Role:The Business Intelligence Principal-Sales Operations supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions.This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.What You’ll Do:Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.Create executive-ready presentations, reports, and recommendations based on data findings.Support forecasting, planning, and annual marketing strategy development with data-backed analysis.Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.Translate complex data into clear business recommendations for non-technical stakeholders.Identify opportunities for automation, segmentation, and improved campaign targeting.Do You Have:Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.5+ years of experience in business intelligence, marketing analytics, sales analytics, or commercial strategy. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms. Advanced skills in Excel and experience working with large datasets.Experience with SQL, CRM platforms, and marketing data environments.Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.Excellent written and verbal communication skills.Strong organizational skills, attention to detail, and the ability to manage multiple assignments.Ability to exercise sound judgment and translate analysis into business action.Even Better:Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.Experience with Salesforce, marketing automation tools, and dashboard development.Familiarity with pricing analysis, market sizing, and competitive intelligence.Experience supporting executive teams with strategic reporting and business reviews.Understanding of KPI development for enterprise sales and marketing organizations.What Success Looks Like:Improved visibility into marketing performance and pipeline contribution.Better targeting of high-value customer segments and growth opportunities.Faster, clearer decision-making through accurate dashboards and reporting.Stronger alignment across marketing, sales, and leadership on performance metrics.Actionable insight that helps Uniti Fiber grow market awareness and revenue.JobFamilyMarketingJobFunctionAdvertising/Media/PRPayTypeSalary