Director, Audience and Channel Planning - Performance

Lead and contribute to the strategic development, creation, execution, and stewardship of Hyundai performance media campaigns and deliverables Develop digital performance strategy, audience development, campaign execution, measurement insights, and performance analysis Connect performance activity to Hyundai’s broader brand and business objectives Infuse tactical investment into the overall planning process Partner with Brand Strategy, Investment, Social, Search, Programmatic, Analytics, Ad Ops, and partner agency teams on integrated recommendations Maintain client and partner agency relationships Develop client presentations with strategic rationale, data visualization, narratives, insights, and action items Serve as a media expert in internal and external meetings Identify, develop, and oversee innovative strategies to achieve client results Lead measurable objectives, strategies, and approaches for performance media planning and optimization Provide thought leadership on performance strategy, tactical approach, audience planning, testing, and measurement Ensure client financial stewardship, reporting, budget management, authorization, and billing needs Educate team members and provide growth opportunities Drive cross-disciplinary collaboration and integrate performance recommendations with Hyundai’s broader media strategy Standardize performance team capabilities, planning approaches, and workstreams Manage multiple ongoing and ad-hoc projects Track media trends, platform innovation, measurement evolution, and relevant marketplace developments Guide and mentor Supervisors, Strategists, and Associates Requirements Bachelor’s degree required; concentration in business, marketing, or advertising preferred 8–10 years of experience in Media Strategy/Planning focused on digital and performance channels Agency and management experience required Experience building senior client relationships and translating business challenges into integrated media strategies Mastery of Microsoft Office Suite, including Excel, Word, and PowerPoint Strong knowledge of research tools such as comScore, Kantar, and Nielsen Proficiency with Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, and similar platforms Strong understanding of performance measurement, optimization frameworks, audience strategy, and digital campaign results Excellent written and verbal communication skills Strong presentation skills Superior time management, prioritization, and follow-through Superb organizational, analytical, problem-solving, critical thinking, resourcefulness, and creative thinking skills Proven experience driving projects and campaigns from start to finish Strong leadership skills and enthusiasm for managing and developing team members Core Competencies Demonstrates expertise in digital performance media strategy, campaign execution, and audience development, while effectively managing client relationships and leading cross-disciplinary teams. Proficient in performance measurement and optimization, with strong analytical and presentation skills to drive impactful media strategies. Highest-signal resume keywords Digital Performance Media Strategy Client Relationship Management Performance Measurement and Optimization Microsoft Office Suite Mastery Leadership and Team Development ATS Optimization Keywords Hard Skills Media Strategy Campaign Execution Audience Development Performance Analysis Budget Management Data Visualization Research Tools Performance Optimization Frameworks Project Management Digital Campaign Results Soft Skills Excellent Communication Skills Strong Presentation Skills Time Management Organizational Skills Creative Thinking Industry Keywords Performance Media Digital Channels Integrated Media Strategies Brand Strategy Ad Operations Tools & Technologies Prisma Campaign Manager 360 DoubleClick Campaign Manager DoubleVerify ComScore Kantar Nielsen #J-18808-Ljbffr Jobtailor