Business Analyst - Marketing

Business Analyst - MarketingThe Business Analyst - Marketing is responsible for strengthening the operational and financial foundation that enables the Marketing organization to effectively plan, prioritize, and measure work. This role provides centralized ownership of budget tracking, financial reconciliation, spend visibility, and strategic resource planning across marketing initiatives, partner-funded programs, and cross-functional investments. Partnering closely with Marketing leadership, Finance, Operations, PMO, and business stakeholders, the Marketing Business Analyst translates financial and operational data into actionable insights, governance processes, and executive-ready reporting. This role improves transparency, supports investment decisions, reduces process friction, and ensures Marketing resources are aligned with business priorities and measurable outcomes.Role DescriptionOversee the end-to-end budget lifecycle, including tracking spend across partner MDF, internal campaigns, and cross-pillar initiatives.Reconcile actual spend against forecasts to ensure accuracy, accountability, and fiscal discipline.Manage budget reporting processes and partner with Finance to ensure timely and accurate financial close activities.Partner with data and business teams to build and maintain ROI calculators, forecasting models, and financial analyses.Translate raw data into actionable insights that support strategic planning and executive decision-making.Monitor budget trends, identify risks, and recommend corrective actions as needed.Implement and maintain tracking mechanisms, including request trackers, cost-tracking tools, and budget dashboards, to capture estimated and actual costs.Provide real-time visibility into marketing investments, spend allocation, and budget utilization across teams and initiatives.Ensure consistency and transparency in spend reporting across all marketing pillars.Audit existing financial workflows to identify inefficiencies, redundancies, and opportunities for automation.Standardize documentation, approval workflows, invoicing processes, and vendor management practices.Establish governance processes for budget tracking and reporting.Develop and maintain executive dashboards that provide leadership with clear visibility into budget health, spend velocity, forecast accuracy, and resource allocation.Deliver recurring reporting and ad hoc analyses that support operational and strategic business reviews.Clearly communicate financial performance, opportunities, and risks to leadership stakeholders.Success in this role will be measured by:Accurate and timely budget reconciliation and forecasting.Increased visibility into marketing investments and spend allocation.Improved financial processes, governance, and reporting consistency.Enhanced leadership confidence in budget reporting and resource planning decisions.Actionable insights that optimize marketing investments and operational efficiency.Behaviors and CompetenciesAnalytical Thinking – Uses logical reasoning, data, and evidence to assess problems and make informed recommendations.Attention to Detail – Ensures accuracy and consistency in data analysis, reporting, and documentation.Collaboration – Builds strong working relationships and contributes positively to team goals.Curiosity and Continuous Learning – Proactively seeks new knowledge, tools, and methods to improve performance and outcomes.Accountability – Takes personal ownership of deliverables, deadlines, and commitments with reliability and integrity.Skill Level RequirementsStrong proficiency in financial reconciliation, budgeting, forecasting, and data analysis.Ability to develop and maintain financial models, ROI analyses, and spend-tracking methodologies.Ability to translate complex financial and operational data into clear, executive-level insights and recommendations.Proficiency with financial tracking systems and tools used to manage budgets, expenses, forecasts, and reporting.Advanced proficiency in Microsoft Excel and reporting tools.Strong project management, organizational, and prioritization skills, with the ability to manage multiple initiatives simultaneously.Strategic Thinking: Ability to analyze budget and spend data across multiple initiatives, anticipate financial risks, and align resource allocation with broader marketing and business objectives.Financial & Analytical Acumen: Strong quantitative reasoning skills to reconcile discrepancies, model ROI, analyze trends, and interpret complex financial data to support sound decision-making.Problem Solving: Ability to proactively identify process gaps and inefficiencies, develop solutions, and implement sustainable improvements.Collaboration: Ability to build strong partnerships with Finance, Marketing, Operations, and Data teams to ensure accurate, transparent, and actionable reporting.Communication: Ability to translate detailed financial information into concise, executive-level summaries, recommendations, and presentations.Attention to Detail: Exceptional accuracy and consistency when managing budget trackers, reconciliations, approvals, and documentation, with the ability to connect operational activities across Marketing, Finance, and business teams.Adaptability & Initiative: Self-starter who thrives in a fast-paced environment and can build processes, governance models, and reporting frameworks from the ground up while adapting quickly to changing priorities, tools, and business needs.Other RequirementsCompleted Bachelor's Degree5+ years of experience in marketing operations, business operations, or project management, with an emphasis on budget administration, financial reconciliation, financial tracking systems, and operational planning.Demonstrated experience managing budgets, forecasting expenditures, tracking spend, and ensuring financial accountability across multiple programs or initiatives.Experience developing and maintaining financial models, ROI analyses, and spend-tracking methodologies.Experience with financial tracking systems and tools used to manage budgets, expenses, forecasts, and reporting.PreferredExperience with budgeting, project management, or business intelligence platforms.Experience supporting marketing organizations with partner funding programs, MDF management, campaign budgeting, or cross-functional investment planning.Experience building executive dashboards and reporting frameworks that drive strategic decision-making.Familiarity with marketing operations processes, campaign planning, and performance measurement.The estimated annual pay range for this position is $95,000 - $125,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.Equal Employment Opportunity – M/F/Disability/Protected Veteran Status