Founding Growth & Brand Lead

Founding Growth & Brand Lead

Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.

Electric Air combines:

• Real-world HVAC operations
• Product development
• Software and technology
• Design and branding
• Customer experience

We're growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.

This is a highly hands-on role for someone who combines:

• Strong growth instincts
• Excellent creative judgment
• Operational intensity
• Fast execution
• Deep curiosity about customers

You should be equally comfortable:

• Launching a Meta campaign
• Giving feedback on a landing page
• Coordinating a video shoot
• Improving attribution
• Organizing a homeowner event
• Reviewing install photos for quality and consistency

This is not a traditional corporate marketing role. We are looking for a builder.

What You'll Own

• Manage and improve paid acquisition across Google, Meta, LSA, and other channels
• Improve landing pages, conversion funnels, and attribution
• Develop experiments to improve lead quality and customer acquisition cost
• Work closely with leadership to identify growth opportunities and bottlenecks

• Source and manage photographers, videographers, designers, freelancers, and agencies
• Maintain a high bar for visual quality and brand consistency
• Help shape the voice, positioning, and identity of Electric Air
• Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding

• Own and improve the website experience
• Create and iterate on landing pages
• Improve top-of-funnel conversion and attribution systems
• Work with engineers and contractors to ship quickly

• Help Electric Air become a recognized and trusted local brand
• Support partnerships, events, workshops, and community presence
• Develop systems for reviews, referrals, and neighborhood density

• Turn real installs and customer experiences into compelling marketing
• Help communicate technical concepts simply and elegantly
• Build systems for collecting photos, videos, testimonials, and install stories

What We're Looking For

You may not fit perfectly into a traditional marketing category. That's okay.

We care more about:

• Taste
• Judgment
• Speed
• Ownership
• Curiosity
• Adaptability

Than polished corporate experience.

Ideal candidates often come from backgrounds like:

• Startups
• Consumer brands
• Growth roles
• Creative agencies
• DTC
• Local service businesses
• Hospitality
• Independent creator/operator work

You Might Be a Fit If You:

• Have strong opinions about what makes a brand feel premium, trustworthy, and modern
• Can distinguish between tasteful marketing and generic contractor marketing
• Are highly resourceful and comfortable working with constraints
• Move quickly and enjoy shipping work
• Can balance analytics with intuition
• Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
• Are comfortable operating in ambiguity and building systems from scratch

Nice to Have

• Experience with Google Ads, Meta Ads, or local acquisition
• Experience with conversion optimization and landing pages
• Experience directing creative production
• Experience with local SEO or home services
• Experience working closely with founders or small teams
• Strong writing instincts