Product Marketing Manager

Product Marketing Manager

Product Marketing RACI Matrix

Responsible: Product Marketing Manager

Accountable: Sr. Director of Marketing

Consulted: New Product Development, COO

Informed: Executive Leadership, Marketing

What You Will Do:

• Be responsible for product marketing strategy
• Gather requirements and information from Sr. Director of Marketing, COO, and New Product Development
• Develop the product marketing strategy, including positioning, value proposition and messaging, and make recommendations to leadership
• Collaborate with marketing and Product Manager to develop and manage promotional planning and execution for products
• Proactively participate in product development meetings to help the company achieve its goals
• Support internal stakeholders
• Create go-to-market strategies for product launches and provide teams with appropriate toolkits to ensure they can plan and execute their jobs effectively and in a manner that is aligned with the overall product marketing strategy
• Partner with Product Manager to develop product training materials
• Create and manage content to articulate the benefits and values of the product
• Provide internal stakeholders with communication scripts and sell sheets
• Provide marketing with information to develop cross-channel campaigns
• Collaborate with design team and Product Manager to
• Work closely with Sr. Director of Marketing, COO, and New Product Development to create external product roadmap collateral for company
• Use data and technology to monitor progress and improve effectiveness of strategy
• Establish and monitor sales and client lifecycle process
• Work with Sr. Director of Marketing to establish product KPIs and monitor against goals
• Establish and review marketing analytics to support messaging, product focus, and promotional planning
• Lead the product marketing team
• Manage a content marketing manager to help execute the product marketing strategy

What You Will Bring:

• An analytical mindset, plus a passion for data and solving complex problems
• Self-driven by nature with a bias towards action and impact
• High attention to detail with the ability to efficiently prioritize and execute projects with quality
• Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems.
• Ability to manage independent responsibilities and the needs of direct reports
• Excellent verbal and written communication, negotiation and influencing skills
• Demonstrated ability to prioritize complex and sometimes competing tasks
• Team player that is eager to learn and willing to partner always ensuring that you bring your peers along the journey, with a genuine desire to contribute to the overall success of the entire team
• Ability to work cross-functionally across sales, marketing & product management organizations to achieve company goals

What You Will Have:

• 5-7 years’ experience in a B2B product marketing role, with a proven ability to launch new SaaS products
• Bachelor's degree or MBA in business/marketing or related discipline combined with related experience
• Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
• Management experience preferred
• Marketo experience preferred

TRAVEL REQUIREMENTS:

Limited, at most 2-4 times/year.

WORK ENVIRONMENT/PHYSICAL DEMANDS: Work is performed remotely, and company will provide necessary equipment to be perform the essential duties of this position. The Product Marketing Manager will be required to use a computer with high-speed internet access in order to perform to necessary duties as outlined above. A web camera and microphone are required for video chatting as a primary form of internal communication. This position will require extended periods of time spent sitting in front of a computer.

Physical requirements of this position may include the following:

• Lifting up to 25 lbs.

EEO STATEMENT

Our client provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.