Digital Marketing Specialist

Digital Marketing Specialist

This position is only available for W-2 employees. Please note that to be a W-2 employee, you must reside in one of the following states: PA, NJ, NH, DE, CO, SD, TX, WY, AK, or FL.

Make an Impact That Matters

Are you passionate about helping nonprofits grow their impact? Join SofterWare, a mission-driven technology company empowering thousands of organizations to change the world through innovation, data, and connection.

About SofterWare

Repeatedly recognized as a Philadelphia Inquirer Top Workplace, SofterWare builds innovative software-as-a-service (SaaS) products that empower nonprofits to thrive. Over 10,000 organizations use our flagship product, DonorPerfect, to leverage donor data, launch impactful fundraising campaigns, and strengthen the communities they serve.

Your Role as a Digital Marketing Specialist:

The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.

Key Responsibilities:

Paid Search Campaign Management

• Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
• Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
• Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
• Maintain clean campaign architecture and consistent naming conventions across all accounts.

Paid Social Execution

• Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
• Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
• Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
• Monitor campaign pacing, reach, frequency, and performance across active campaigns.

Partner & Publication Ad Operations

• Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.
• Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.
• Maintain an organized asset library and delivery log for partner advertising placements.

Performance Tracking & Reporting

• Manage the creation, implementation, and governance of UTM parameters across paid media channels.
• Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.
• Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue.
• Identify optimization opportunities and provide data-supported recommendations to improve campaign performance.

Attribution & Marketing Operations

• Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.
• Partner with Marketing Operations to verify that lead routing, campaign attribution, and reporting processes function correctly.
• Identify attribution gaps, tagging inconsistencies, or tracking issues and collaborate with appropriate teams to resolve them.

Collaboration & Continuous Improvement

• Execute campaign strategies established by the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager.
• Take ownership of campaign implementation, monitoring, optimization, and ongoing iteration.
• Share data-driven observations and recommendations that improve performance and challenge existing assumptions.
• Stay informed about advertising platform updates, algorithm changes, and evolving paid media practices.
• Identify opportunities to improve campaign workflows, asset delivery, tracking processes, and reporting cadence.

Key Requirements:

• Proficiency with Google Ads and Microsoft Ads
• Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
• Working knowledge of GA4 and digital campaign measurement
• Strong understanding of UTM tracking, tagging standards, and campaign attribution
• Familiarity with Pardot and Salesforce preferred
• Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
• Strong analytical and critical-thinking skills
• Excellent organization and attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Ability to interpret campaign data and translate findings into actionable recommendations
• Strong written and verbal communication skills
• Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 3-5+ years of hands-on paid media experience across Google Ads, Microsoft Ads, and at least one major social advertising platform
• Experience managing paid advertising campaigns from setup through optimization and performance reporting
• Demonstrated experience with UTM tracking, GA4, and digital campaign attribution
• Experience using Salesforce to review campaign reports, evaluate lead status, and understand the marketing-to-sales handoff preferred
• Experience managing multiple active campaigns, budgets, assets, and deadlines simultaneously

Compensation

We believe great work deserves great rewards — and that when SofterWare succeeds, our team members should share in that success. This full-time, remote position offers a total compensation range of $70,000–$80,000 USD, depending on your experience and skills. Our compensation package is designed to recognize your contributions, reward outstanding performance, and support your long-term growth.

Total Compensation includes:

• Competitive base salary
• Quarterly incentive bonuses
• Monthly profit-sharing bonus

Benefits

We're proud to offer a comprehensive and competitive benefits package, including:

• Paid time off and volunteer days
• Matching gifts program
• Parental and military leave
• 401(k) with employer match and profit sharing
• Medical, prescription, vision, and dental coverage
• Pre-tax dependent coverage and voluntary benefits
• Short-term disability
• Employee Assistance and Wellness Programs

SofterWare is proud to be an Equal Opportunity Employer. We make employment decisions based on merit, qualifications, and business needs. We do not discriminate based on race, color, citizenship status, national origin, ancestry, gender, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, pregnancy, or any other characteristic protected by law. SofterWare is committed to providing reasonable accommodations for individuals with disabilities and fostering an inclusive, supportive workplace where everyone can thrive.

Join Us

Ready to make an impact with a team that empowers nonprofits every day? Apply now and help us build a better world through technology and compassion.