Program Manager, Enterprise Content Strategy

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Program Manager, Enterprise Content Strategy Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Role Summary: We’re seeking a Program Manager, Enterprise Content Strategy to define rigorous program reporting, governance and delivery practices. This person is accountable for ensuring delivery of business outcomes and demonstrating program value to stakeholders. This role will coordinate roadmaps across a portfolio of critical enterprise content strategy initiatives to drive adoption of enterprise standards and best practices. This person will report to the Sr. Manager, Digital Content Strategy and work within a centralized content strategy team. This role partners closely with business units, product management, platform, UX, engineering, and Dealer teams. The Program Manager brings structure, visibility, and operational discipline to complex initiatives, while helping teams move from strategy to execution. What You Will Do: Program Performance & Reporting Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting Monitor and report on adoption of content standards, processes, and frameworks across business units Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives Establish and maintain a consistent reporting and governance cadence Operations & Governance Coordinate enterprise content initiatives across business units and cross-functional teams Manage intake, prioritization, and coordination of content requests across stakeholders Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale Stakeholder Management, Communications & Enablement Lead business unit, stakeholder, and dealer communications to drive alignment and transparency Facilitate cross-functional collaboration and maintain clear, consistent communication channels Support enablement efforts to reinforce adoption of content standards and processes Program Execution & Roadmap Management Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps Align content roadmaps with broader product and enterprise priorities Drive execution of roadmap initiatives across teams and business units Monitor progress, identify risks, and escalate issues based on defined KPIs What You Will Have: Program Management: Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives. Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Considerations For Top Candidates: Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred Experience managing large-scale, cross-functional digital programs across multiple teams or business units Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems Experience with roadmaps, operating models, intake processes, and program governance frameworks Demonstrated ability to drive stakeholder alignment and influence Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies Familiarity with SEO, GEO, AI content strategy, and content performance measurement Strong communication and executive presentation skills Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences. Proven track record of building cross-functional relationships and partnerships Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus. What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Summary Pay Range: $128,470.00 - $192,710.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees This position requires working onsite five days a week. Visa Sponsorship is not available for this position. Posting Dates: June 5, 2026 - June 12, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.